Hi all, My company is looking into integrating Zoom with our Marketo instance. Currently, we promote webinars by linking directly to the Zoom-generated registration page. For example, a Marketo email campaign's CTA is the Zoom registration, and we track clicks in Marketo and the registrations in Zoom. Am I understanding correctly thatthe integration would enable us to keep this same approach, and see the number of registrants in Marketo?

My company is looking into integrating Zoom with our Marketo instance. Currently, we promote webinars by linking directly to the Zoom-generated registration page. For example, a Marketo email campaign's CTA is the Zoom registration, and we track clicks in Marketo and the registrations in Zoom. Am I understanding correctly thatthe integration would enable us to keep this same approach, and see the number of registrants in Marketo? If you use the integration (which I highly recommend) you won’t be using Zoom registration pages anymore. Your registrations flow first into Marketo programs via Marketo forms. Then the registrant info is instantly synced to Zoom. When you the webinar is over, the attendee and no-show data is synced back into Marketo, changing people’s Program Status accordingly.