backend data

[Glenda_Georgoul]

Some of our analytic guys are trying to create some better reports tying in Marketo info, SalesForce info, and/in Tableau. I've shown them my Marketo email and link reports and they want to tie that data to the rest of the data. They need to know where the data is and how to pull it. What object is it tied to or what fields and where in Marketo is it stored. I'm not familiar with this so I need some help or instructions please.

[SanfordWhiteman]

developer.marketo.com

But you must realize an integration/warehousing project will fail if it's done by people who don't themselves know how Marketo works. I see it time and time again.