B2B Webinar Performance

[Jamie_Hunter]

Hi everyone!

Is anyone able to share their company's B2B webinars perform? What metrics/conversions are you looking at?

-Email Click-to Registration Page conversoin

-Registration Page visit-to-Registration (form conversion)

-Total Registrants / No Shows / Attendees?

-Acquired by (Net-New leads)

I'm curious how other B2B companies measure their webinar performance. Let me know if you can weigh in!

Thanks!

Jamie

[Jackie_Potts]

We look at the metrics you mention above. We also measure what the goal is for them to do after the webinar.

[Josh_Hill13]

This varies widely by industry and list. There are prob some basic benchmarks online if you search.

[Amy_Goldfine]

ON24 has great benchmarks. They do a webinar and white paper every year on Webinar Benchmarks.

We look at the same baseline metrics that you do. We also look down the funnel to see opportunity influence, etc.

[Jamie_Hunter]

Thank you!

[Amanda_Thomas6]

Hi Jamie Hunter​! We measure the same ones you mentioned & also measure invite email performance with timing. We find 2 weeks and a few days before get the most sign ups. We also measure % registered from email vs social vs direct website sign ups. We get about 80% registered through email and for events we get about 30% registered from email.