Auto-populate hidden form field for Google Adwords or Organic Search?

[Anonymous]

Has anyone have experience in setting up a hidden form field(e.g. lead source) for sources like Google Adwords or Organic Search Engine?

How can I populate the lead source field with information like "yahoo natural search", "google natural search" or "bing natural search"?

We've been using UTM tracking codes on some lead referral companies, not sure if we can use the tactics on search engine or adwords?

Thank you very much for any inputs!

Emma

[Stijn_Heijthuij]

Hi Emma,

For auto population of hidden fields you can select a couple of options:

Set a Hidden Form Field Value - Marketo Docs - Product Docs

Using the URL Parameter, you can filter the value for one of the parameters. In this case probably a UTM parameter. You could set it to "utm_source" or utm_medium" depending on what you want to filter out.

Let me know if that works?

[Anonymous]

We used UTM parameter on our other referral and channel partner program, and I wonder is this the right approach for "organic search" or "google adwords". I'm looking to auto-populate the "lead source" field, and how we can figure out whether the lead came to us from Bing search or Yahoo search, or from our Google ad?

Thanks Stijn.

[Josh_Hill13 · Accepted solution]

To handle organic, you will need to use referrer data and may have to couple that with munchkin cookie info and javascript. Your web dev can help with this.

[SanfordWhiteman]

In addition to the others' comments, you really must run SSL on your LPs to get the fullest accounting of non-source-tagged links (i.e. links that do not have source information embedded in the query string).

[Anonymous]

Can you use the same SSL cert from your main website and apply to your marketo LPs? Im not a web expert by any means so apologize if its a stupid question.

[SanfordWhiteman]

It's not a stupid question!

If your SSL cert is either...

• a wildcard cert covering all of *.example.com; or
• a SAN cert (multi-host cert) that includes both your main website and your LP domain, like pages.example.com

...then yes, you can use that same cert for your LPs.

But if your cert is only good for example.com and www.example.com, then you can't use it for pages.example.com.

If you give me your main website URL I can tell you whether it'll work.