Anonymous Activites not reporting when lead is known?

[Jean-Pascal_Mer]

Hi guys,

We've taken a hard look at our recent leads and discovered that, almost everytime, there was no history prior to the lead being known, except for visits on the same day.

It's highly suspicious that someone would get to know us & give us his contact information on Day 1, every single time. It doesn't match a B2B shopper behavior, where he would gather information and then comeback and ask to be contacted / give his info by downloading a piece of content.

Could it be that anoynmous data are not being reported at all since the end of the "Anonymous" filters?

Thanks

JP

[Grégoire_Miche2]

Hi Jean-Pascal,

Please provide the URL of the LP and the site, so that we can look into how the code executes.

-Greg

[Jean-Pascal_Mer]

http://www.sherweb.com

And for a landing page: http://info.sherweb.com/Office-365-partner-profit-ebook.html

Merci Greg

[SanfordWhiteman]

A split cookie tracking problem is when you are generating a new Munchkin tracking cookie when moving between pages, instead of reusing the existing one.

This can happen because of incorrect Munchkin initialization options (for example, not setting the domainLevel correctly for your parent private domain) or because you are moving between parent domains (far more complex to fix, since cookies are always bounded by the uppermost private domain: moving between sherweb.ca and sherweb.com, for example).

That said, looking at your two domains info.sherweb.com and www.sherweb.com, I do see the same cookie correctly shared across both. A visitor to www.sherweb.com will get a cookie that is reused when they fill out a form on info.sherweb.com, so web activities on both domains should be associated.

Can you post the ​Visited Web Page ​log for the lead ​teknkl01@blackhole.io ?

You should see:

www.sherweb.com

www.sherweb.com/cloud/

www.sherweb.com/veaam-cloud-connect/

www.sherweb.com/domain-registration

info.sherweb.com/Office-365-partner-profit-ebook.html/

info.sherweb.com/Office-365-partner-profit-ebook-thank-you.html

info.sherweb.com/Office-365-partner-profit-ebook-thank-you.html

info.sherweb.com/start-selling-office-365.html

www.sherweb.com

There's one minor mistake in your Munchkin install.  This isn't causing a problem, just an extra asset load: you have the Munchkin bootstrapper (munchkin.marketo.net/munchkin.js) loading twice on www.sherweb.com. The second load is disregarded, though.

Oh, and your SPF record is broken: you have include:spf.mandrillapp.com twice (once via nested include).  So you effectively have no SPF protection.

[Jean-Pascal_Mer]

Hi Sanford,

I do see all those visits in the log.

What strikes me as weird though, is that I never have leads that visited the website and then converted days after their first visit.

It's like the cookie resets after 1 day.

[Jean-Pascal_Mer]

Ok, I might be crazy after all and nothing is wrong.

I went through the latest leads and on page 4, I found one where there was visits for 3 days before we got to know him.

That's 200 leads to finally find one... We might be really good at catching up a name on Day 1 then.

[SanfordWhiteman]

In your first post it seemed like you were getting no retroactive activities at all, so we've gradually honed in on the truth: overwhelmingly intra-day (but not instant) conversions.

Fix that SPF, though!

[Jean-Pascal_Mer]

About that SPF, which tool did you use to see it was duplicated?

We looked into it and only see one include for the spf.mandrillapp.com.

[SanfordWhiteman]

Hand-inspection.

Check the second include and you'll see spf.mandrillapp.com again.

[SanfordWhiteman]

No tools, hand-inspection. (Well, dig is a tool.)

Check the second include, servers.mcsv.net: it re-includes spf.mandrillapp.com.

There are many broken records out there due to the detailed requirements of the SPF spec, so you're not alone.

[Jean-Pascal_Mer]

Thanks, we fixed it.

[SanfordWhiteman]

Great. Please mark one of the earlier replies as Correct for future searches.

[SanfordWhiteman · Accepted solution]

The cookie is being managed with the expected 2-year inactivity expiration, it's not happeniung automatically.

It's possible (though non-traditional!) that you could have code on www.sherweb.com that expires the cookie. It's a first-party cookie, so you could have a line of PHP that sends back a Set-Cookie header. I don't see any JS that's doing this, but I can't see your PHP.

I'll see if the cookie in one of my test browsers is still around in 24 hours.  If it's gone then you will have to look at your server code, just to chase down that possibility.

[Grégoire_Miche2]

Hi Jean-Pascal,

I see a weird parameter in your munchkinit function:

customName: 'Office-365-partner-profit-ebook'

And cannot find it in the doc.

Are you sure of this?

Sanford Whiteman​ skills might be needed here

-Greg

[Grégoire_Miche2]

Hi Jean-Pascal,

Check that you do not have a cookieanon:true setting in the munchkin code.

This deactivate the collection of anonymous activities and I think is the default on Marketo B2C edition.

-Greg

[Jean-Pascal_Mer]

Verified and we don't have this in our Munchkin code. I'll keep digging but thanks for the suggestion!

[Josh_Hill13]

Take a look at the docs and posts on Anonymous changes. Anonymous data is tracked, but you cannot see it until the lead becomes Known, as you expected. So it's a bit odd you cannot see the data before lead was created.

Anonymous Lead Upgrades – Under The Hood

Are you sure your log view isn't blocking some of the activity?

If you check the Created At vs. Lead Was Created dates, do they always match?

I'd check with Support to confirm what's going on.

[Jean-Pascal_Mer]

Hi Josh,

What do you mean by the log view? Filters in the Acitivity Log?

If so, I'm showing all activities. I see visits from the day the lead was known, but nothing prior this. For every single lead.

Which would mean we are really good at converting leads at first touch... That would make us the greatest marketing team ever!

Created At would be the day the cookie was dropped and Lead Was Created when he was known?

[SanfordWhiteman]

Please link to the page on which these conversions are happening.  Something tells me you have a "split cookie" situation.

[Jean-Pascal_Mer]

http://www.sherweb.com​

What's a split cookie situation?

[Grégoire_Miche2]

The log view is the filter you may set when you are looking at the activity log;

-Greg