🗣️ [Mentor Zoe Forman] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Zoe Forman (@Zoe_Forman) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Zoe:

Senior Marketing Operations EMEA, MSA Safety

Location: United Kingdom (remote)

I am an experienced marketing operations and digital marketing leader with a track record spanning start-ups to enterprise-level organizations. As an Adobe Marketo Admin and User for the past five years, I bring a wealth of expertise to the mentor role. 

I am proud to have been named a Marketo Champion for 2023-2024, serve as a Marketo Community Nation Advisor, and co-lead the Ireland Marketo User Group (MUG). I am a Marketo Certified Expert x2.

Alongside my professional achievements, I have a passion for problem-solving, sharing knowledge, LEGO, engaging in conversations about Marketo tips, and simply sharing insights and best practices.

Aspirants mapped to @Zoe_Forman 

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. Mikita Leichyk
8. @canneberg 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Zoe, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Zoe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Zoe_Forman]

Congratulations, Mentees! That's a Wrap

As our Mentor program comes to a close, I want to extend my heartfelt congratulations to each and every one of you. You’ve embarked on a journey of growth, learning, and connection, and I’m incredibly proud of your progress.

Remember, this isn’t the end—it’s just the beginning of your Marketo journey! Claim your voucher and book the exam, and I have no doubt that you’ll tackle it with the same determination and enthusiasm you’ve shown throughout this program.

But wait, there’s more! Our Mentor thread isn’t closing its doors just yet. It’ll remain open for any lingering questions, clarifications, or those “aha!” moments that might strike you at 3 am and you want to check something.

So, review those posts and exam modules, return to tackle the quizzes, and ace that exam.

Let’s stay connected!  Whether via LinkedIn, direct messages in the Marketo Community Nation, or right here in this thread, I’m just a click away to continue sharing insights, celebrating wins, and supporting each other.

Please stay engaged in the Marketing Nation Community. It is a community-led resource available to you all. You can look up questions and subjects and check documentation; there will always be someone to answer your questions.

Don't be afraid to post, comment, like, and mark as correct—but it's also OK to be a stalker and stay in the background! Speaking from experience, the more you use the Community, the more you will get out of it.

Thank you for being part of this inaugural Marketo Mentor program. Let me know how you get on with your exams.

Keep shining, keep learning, and keep rocking the Marketo world!

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. @canneberg 
   
   @Jon_Chen 

[Zoe_Forman]

@kami   and @canneberg You have mail - check your Community Nation Inbox. 😁

[kami]

@Jon_Chen 
Hey Jon,

When and how will we received the 50% off vouchers?

Thanks,

Kami Nelson

[Zoe_Forman]

Hi @kami 

Adobe is on company wide Summer shut down this week. I expected we would have heard last week, but maybe a slight delay.

When you get your exam voucher, you can schedule your exam AFTER you have received their voucher code at the end of this week.

Don’t forget  the 1-month expiration as well! End of July.

Please note that the threads aren’t going anywhere – the wealth of knowledge you all shared will be available for future Community visitors.

I will follow up with Jon next week on behalf of our cohort.

Thanks, Zoe 

[Ranakaren18]

@Zoe_Forman thank you Zoe!

[Zoe_Forman]

Hi all, I'm back online after a few days holiday in Cornwall, SW UK.

Rather than a quiz this weekend here is the link to the Adobe Marketo Practise test

You can run through this test a few times to understand how questions are written, then when you are ready you can dive into the real exam.

If you haven't bought your exam you can get 50% off and exam voucher.

In the coming week I will be reviewing the quizzes, questions/answers in my Mentor thread and one of you will get a 100% free exam voucher - if you have already purchased you will be refunded or can use the credit for the Marketo Expert exam which follows on after the Practitioner exam.

Fill out the following Adobe Marketo Engage Community Mentorship Program 2024 | Exam Voucher : https://forms.office.com/r/M0QZUCbAKG. 

If you are nominated or qualify, you will receive your voucher discount code via email by the end of this month. Please be sure to apply your voucher code in the “Voucher Code” field when scheduling your exam! Exam vouchers are set to expire 1 month after the end of the program on Friday, July 26^th.
 

Given the above details, we recommend you schedule your exams in mid- to late-July. While there is no specific timeline to schedule your exam, please keep the voucher expiration date in mind. Login to the Credential Management Portal, click the “Schedule/Modify Exam Appointment” button, and sign up for your certification exam! 

Thanks to all of you for your contributions and being part of the inaugral Marketo Mentor Program, I've really enjoyed your engagement, questions and how you have supported each other.

Best of luck with your exams, this is the start of a great Marketo Marketing Adventure and your journey doesn't stop here, feel free to continue to ask me questions via this thread, direct message or LinkedIn.

Zoe 

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. @canneberg 
   
   @Jon_Chen 

[kami]

Hi @Zoe_Forman ,

Welcome back! I hope you had a wonderful holiday in Cornwall.

Thank you for sharing the Adobe Marketo Practice test link. This is incredibly helpful as we prepare for the certification exam. I appreciate the opportunity to run through the test multiple times to get a feel for the question formats.

Thank you for all your guidance and for fostering such an engaging and supportive community. I feel better-prepared and excited to continue this Marketo Marketing Adventure.

Best regards,
Kami Nelson

[kami]

@Zoe_Forman 

How do you Merge a smart list and a static list so that they show in one report or list?

Use Case: 

Sponsorship Event where we collected peoples sign-up for a raffle via business card drop and via QR code to Marketo Landing page. I want to be able to send out a report to all my sales reps with the full list of contacts gathered from both methods.

Thanks,

Kami

[Zoe_Forman]

Hey @kami 

The simplest way would be to create a new Smart list and have it look at member of List (static) and Member of Smart List - then you have all leads in one place. Then export as CSV file and send to sales team. 

You could  add additional filters if you want to exclude or focus on specific leads - say from a specific state/region or a sales rep but you can do this in the excel file.

Thanks, Zoe 

[Zoe_Forman]

Happy Thursday! 

Yes I'm a day early for the weekly Quiz: Defining and Targeting Audiences

I'm off on holiday to Cornwall in the SW of England, in a safari tent with my husband and dog. I will mainly be off grid - no electric, WIFI or phone signal.  Wood fired stove, oil lanterns and candles. We do have water!

Try the quiz, and questions or if you want more detail or an example or explanation as always feel free to ask me anything about the weeks module or the quiz.

Talking of modules we are in our final block: Analyzing and Building Reports (9%)
While the least percentage of questions you need to know what reports are available, when to use each report, how to set up reports for Emails, Landing Pages, Programs, People Performance.

Try setting up a new report that you haven't used before on one of your own programs or email sends.

Have a good week and I'll catch up next weekend - I will check the quiz responses and see if any questions have popped up mid week - good excuse to go to a country pub or beachside bar to use their WIFI.

Thanks, Zoe 

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. @canneberg  
   
   @Jon_Chen 

[canneberg]

@Zoe_Forman  - Hope you're having a great holiday. I had a question come to me when I was working through the modules. How might one set up a report of inferred named competitors visiting our site? And if they fill out a form? I'm thinking inferred means we have a suspicion a competitor is submitting information to look at our own campaigns.

[Zoe_Forman]

Hi @canneberg  and @kami 

I'm back! just catching up on the last quiz submissions and threads.

Regarding Competitors - what  Kami has shown is one way but relies on you knowing Ip addresses, as with Marketo there is always an alternative.

As a global company we have competitors that can be global or local, but we have one SEGMENTATION set up for all competitors.

Any segmentation (filter) is only as good as the data added. We use both Company Name and email domain in the SEGMENTATION.

For Company name using "contains" and include all variations of the company name including global, national and local variations (includes town, local spelling, all variations including abbreviations ).

For email address use @ and the email domains used.

Segmentation is more robust than a smart list and you can continuously add to the lists to keep the lists up to date, as new competitors are known or appear with a different name. Every quarter is a good cadence. Also work closely with your CRM team and ask they share known competitors to add to the Marketo Segmentation. 

You can also layer up Segmentation, for example adding regions/countries/business units to include all or exclude a few.

If competitors really want your information they will find a way - often using personal emails instead of business emails (used to exclude in segmentation).

You can exclude generic email addresses (yahoo, gmail, hotmail, me etc) with Smart lists or even as a Segmentation in itself.

@canneberg  try both ways and see what is best for your company and database.

Thanks for the question and answers - great cohort collaboration

[kami]

@canneberg 

Do you have a list of IP Addresses for the competitors or are they submitting email via their domain name? If not, I would think that you would need this to be able to track them.

Kami

[canneberg]

@kami - Yeah that's very possible. I think the smart list filter is something like... 'if email address contains @[email handle]' then you can filter them off. Would be interesting if an IP could be attached to some sort of filter!

[kami]

@canneberg Yeah I was thinking you could use the following:

To ping a website URL for an IP address using the ping command, you can do the following:

1. Open the Command Prompt on Windows, or Terminal on macOS or Linux
2. Type ping followed by a space and the domain name
3. Press Enter
4. The IP address will be displayed on the first line of output 
   
   so: ping competitorURL.com 
   Then you could use a list to sort those ip address, but I couldn't find an option for ip address in Marketo either. Maybe @Zoe_Forman has a better option.

   I asked chatGPT but I haven't tried it yet, but this might work?? 

   1. Log into Marketo:

      • Open your Marketo dashboard and log in with your credentials.

   2. Navigate to the Smart Lists Section:

      • Go to the "Marketing Activities" or "Database" section, depending on where you want to create or manage your smart list.

   3. Create a New Smart List or Edit an Existing One:

      • Click on "New" and select "New Smart List" to create a new one, or select an existing smart list to edit it.

   4. Add a Filter for IP Address:

      • In the Smart List tab, click on "Add Filter."
      • In the filter options, look for the "Visited Web Page" filter. Note that Marketo does not have a direct filter for IP address, but you can use the "Visited Web Page" filter to narrow down by IP address.

   5. Configure the Filter:

      • Drag the "Visited Web Page" filter to the smart list canvas.
      • Set the criteria to "IP Address."
      • Enter the specific IP address or range of IP addresses you want to include.

   6. Add Additional Criteria (Optional):

      • If needed, add more filters to further refine your list based on other criteria.

   7. Save the Smart List:

      • Click "Save" to save your smart list. It will now include people who have visited your web page from the specified IP address.

   8. Review and Use the Smart List:

      • Review the list to ensure it meets your criteria.
      • Use this smart list for targeted campaigns, reports, or any other purpose within Marketo.

   By following these steps, you can effectively filter and add people with a certain IP address to a smart list in Marketo.

[kami]

@canneberg Looks like it will work:

You could set the webpage to the page you think that they are signing up to track your campaigns on, then filter by IP Addresses.

[canneberg]

@kami - Yeah that all makes sense! Interesting thing to test and see how it functions.

[canneberg]

@Zoe_Forman - "Which report should one review to see an engagement score of a newsletter?" I missed this question on one of the more recent quizzes. Could you help explain this report some more?

Have a great holiday.

[Zoe_Forman]

Hi @canneberg 

I think you are mixing email and person scores reporting.

For an Engagement or Email Programs - you can use program reports or email reports to see the metrics (send/open/click/bounce/unsubscribe etc)
You can look at the whole engagement /nurture emails as a program, by streams  or by individual emails.

For Score these are based on Person Score - you can use Smart lists to band people into ranges.

The score bands will be based on your scoring model and what is your MQL level. For example of you score between 0-100 with MQL based at 80, the  Smart list of 60-80 will show you those about to tip into MQL status at 80 which can those who are in discovery and interested in you company ( webinars, white papers, website visits etc depending what channels you are tracking).

Let me know if you need more details and I can look at this next Friday.

Thanks, Zoe 

[Zoe_Forman]

Hi all – how we getting on, busy busy busy?!

Module 3 is approximately a third of exam questions and covers: Defining and Targeting Audiences (33%)

This section of the exam will test your ability to understand the following aspects of Defining and Targeting Audiences:

• Create/Modify Smart Lists.
• Understand Smart Campaign flow steps.
• Understand how to schedule and/or activate Smart Campaigns.
• Interpret Smart Campaign results.
• Describe the purpose of a segmentation and its use.
• Identify and navigate the Database.
• Explain how to set privacy settings in Adobe Marketo Engage.
• Differentiate between Smart Lists and Static Lists.
• Define system Smart Lists.
• Compare and contrast the different types of Smart Campaigns.
• Understand how Smart Campaign triggers and filters work.
• Differentiate the different list imports.

 This module is a deep dive into Email marketing, Smart Lists, Static Lists, Find and Merge People, Smart Campaigns, Personalisation and list imports.

The LEARN MORE links will show you how they all come together.

Keep those questions coming!

@solson2 
@matherstone 
@Ranakaren18 
@Clayosa 
@kami 
@Sandeepkumar2 
@canneberg 

@Jon_Chen