🗣️ [Mentor Zoe Forman] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[canneberg]

@kami - Yeah that all makes sense! Interesting thing to test and see how it functions.

[Zoe_Forman]

Hi @canneberg  and @kami 

I'm back! just catching up on the last quiz submissions and threads.

Regarding Competitors - what  Kami has shown is one way but relies on you knowing Ip addresses, as with Marketo there is always an alternative.

As a global company we have competitors that can be global or local, but we have one SEGMENTATION set up for all competitors.

Any segmentation (filter) is only as good as the data added. We use both Company Name and email domain in the SEGMENTATION.

For Company name using "contains" and include all variations of the company name including global, national and local variations (includes town, local spelling, all variations including abbreviations ).

For email address use @ and the email domains used.

Segmentation is more robust than a smart list and you can continuously add to the lists to keep the lists up to date, as new competitors are known or appear with a different name. Every quarter is a good cadence. Also work closely with your CRM team and ask they share known competitors to add to the Marketo Segmentation. 

You can also layer up Segmentation, for example adding regions/countries/business units to include all or exclude a few.

If competitors really want your information they will find a way - often using personal emails instead of business emails (used to exclude in segmentation).

You can exclude generic email addresses (yahoo, gmail, hotmail, me etc) with Smart lists or even as a Segmentation in itself.

@canneberg  try both ways and see what is best for your company and database.

Thanks for the question and answers - great cohort collaboration

[kami]

@Zoe_Forman 

How do you Merge a smart list and a static list so that they show in one report or list?

Use Case: 

Sponsorship Event where we collected peoples sign-up for a raffle via business card drop and via QR code to Marketo Landing page. I want to be able to send out a report to all my sales reps with the full list of contacts gathered from both methods.

Thanks,

Kami

[Zoe_Forman]

Hey @kami 

The simplest way would be to create a new Smart list and have it look at member of List (static) and Member of Smart List - then you have all leads in one place. Then export as CSV file and send to sales team. 

You could  add additional filters if you want to exclude or focus on specific leads - say from a specific state/region or a sales rep but you can do this in the excel file.

Thanks, Zoe 

[Zoe_Forman]

Hi all, I'm back online after a few days holiday in Cornwall, SW UK.

Rather than a quiz this weekend here is the link to the Adobe Marketo Practise test

You can run through this test a few times to understand how questions are written, then when you are ready you can dive into the real exam.

If you haven't bought your exam you can get 50% off and exam voucher.

In the coming week I will be reviewing the quizzes, questions/answers in my Mentor thread and one of you will get a 100% free exam voucher - if you have already purchased you will be refunded or can use the credit for the Marketo Expert exam which follows on after the Practitioner exam.

Fill out the following Adobe Marketo Engage Community Mentorship Program 2024 | Exam Voucher : https://forms.office.com/r/M0QZUCbAKG. 

If you are nominated or qualify, you will receive your voucher discount code via email by the end of this month. Please be sure to apply your voucher code in the “Voucher Code” field when scheduling your exam! Exam vouchers are set to expire 1 month after the end of the program on Friday, July 26^th.
 

Given the above details, we recommend you schedule your exams in mid- to late-July. While there is no specific timeline to schedule your exam, please keep the voucher expiration date in mind. Login to the Credential Management Portal, click the “Schedule/Modify Exam Appointment” button, and sign up for your certification exam! 

Thanks to all of you for your contributions and being part of the inaugral Marketo Mentor Program, I've really enjoyed your engagement, questions and how you have supported each other.

Best of luck with your exams, this is the start of a great Marketo Marketing Adventure and your journey doesn't stop here, feel free to continue to ask me questions via this thread, direct message or LinkedIn.

Zoe 

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. @canneberg 
   
   @Jon_Chen 

[kami]

Hi @Zoe_Forman ,

Welcome back! I hope you had a wonderful holiday in Cornwall.

Thank you for sharing the Adobe Marketo Practice test link. This is incredibly helpful as we prepare for the certification exam. I appreciate the opportunity to run through the test multiple times to get a feel for the question formats.

Thank you for all your guidance and for fostering such an engaging and supportive community. I feel better-prepared and excited to continue this Marketo Marketing Adventure.

Best regards,
Kami Nelson

[kami]

@Jon_Chen 
Hey Jon,

When and how will we received the 50% off vouchers?

Thanks,

Kami Nelson

[Zoe_Forman]

Hi @kami 

Adobe is on company wide Summer shut down this week. I expected we would have heard last week, but maybe a slight delay.

When you get your exam voucher, you can schedule your exam AFTER you have received their voucher code at the end of this week.

Don’t forget  the 1-month expiration as well! End of July.

Please note that the threads aren’t going anywhere – the wealth of knowledge you all shared will be available for future Community visitors.

I will follow up with Jon next week on behalf of our cohort.

Thanks, Zoe 

[Ranakaren18]

@Zoe_Forman thank you Zoe!

[Zoe_Forman]

Congratulations, Mentees! That's a Wrap

As our Mentor program comes to a close, I want to extend my heartfelt congratulations to each and every one of you. You’ve embarked on a journey of growth, learning, and connection, and I’m incredibly proud of your progress.

Remember, this isn’t the end—it’s just the beginning of your Marketo journey! Claim your voucher and book the exam, and I have no doubt that you’ll tackle it with the same determination and enthusiasm you’ve shown throughout this program.

But wait, there’s more! Our Mentor thread isn’t closing its doors just yet. It’ll remain open for any lingering questions, clarifications, or those “aha!” moments that might strike you at 3 am and you want to check something.

So, review those posts and exam modules, return to tackle the quizzes, and ace that exam.

Let’s stay connected!  Whether via LinkedIn, direct messages in the Marketo Community Nation, or right here in this thread, I’m just a click away to continue sharing insights, celebrating wins, and supporting each other.

Please stay engaged in the Marketing Nation Community. It is a community-led resource available to you all. You can look up questions and subjects and check documentation; there will always be someone to answer your questions.

Don't be afraid to post, comment, like, and mark as correct—but it's also OK to be a stalker and stay in the background! Speaking from experience, the more you use the Community, the more you will get out of it.

Thank you for being part of this inaugural Marketo Mentor program. Let me know how you get on with your exams.

Keep shining, keep learning, and keep rocking the Marketo world!

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. @canneberg 
   
   @Jon_Chen