Hello Marketing Nation!
Welcome to 'Tuesday Tech Bytes 2024 Edition', your weekly source for expert insights on Adobe Marketo Engage.
Join us as we post a range of valuable topics, from optimizing your Marketo experience to best practices, integrations, success stories, and golden nuggets, over the next few weeks. Tune in every Tuesday for a byte-sized dose of Marketo wisdom!
Our journey over the next 8 weeks will cover themes such as:
- Tips & Tricks by Amit Jain (weeks 1 and 2)
- Integration Stories by Ajay Sarpal (weeks 3 and 4)
- Best Practices and Golden Nuggets by Darshil Shah (weeks 5 and 6)
- Use Cases and Success Stories by Balkar Singh Rao (weeks 7 and 8 )
We're absolutely thrilled to embark on this journey of learning and growth with all of you.
Let's quickly have some intros of our Tuesday Tech Bytes Team:
Ajay Sarpal
Ajay [Linkedin] is a 5x Adobe Subject Matter Expert (SME) and a Marketo Engage Architect (MCSA). This distinction as an SME isn't awarded lightly – Ajay actively contributes to building and refining the very Marketo certification exams you take. His expertise is further validated by being a 5x Marketo Champion, including the coveted 2020 Marketo Champion of the Year title. He also earned a spot on the prestigious 2019 Fearless 50 Marketo list, solidifying his position as a thought leader within the Marketo community.
But Ajay's brilliance extends beyond certifications. He's a master at Fixing Broken Martech Processes. With an eagle eye for inefficiencies, Ajay can diagnose and repair even the most complex Marketo workflows, ensuring your marketing automation runs smoothly. Driving Transparency & Accountability: Leveraging Marketo Measure (Bizible) and the right attribution models, Ajay empowers you to see the true impact of your multi-channel marketing efforts. This fosters transparency and accountability, allowing you to optimize ROI with data-driven insights.
Ajay's passion for empowering others extends beyond his technical expertise. He actively co-leads the Virtual Marketo Measure (Bizible) & India Marketo User Group, fostering knowledge sharing and collaboration amongst Marketo users. He's also an Adobe Credential Advisor, guiding aspiring Marketo professionals on their certification journeys. Additionally, his role as an Adobe Community Advisor allows him to connect and support the broader Marketo user base.
Amit Jain
Amit Jain [LinkedIn] is a passionate marketing automation consultant. He is a 2x Marketo Champion and a Marketo Certified Expert. He enjoys finding ways to use processes and technology to work more efficiently while being customer-centric. In his 12+ years of diversified experience, he has had several companies set up/optimize their MAP. He loves to explore ways to “Automate the Automation” which encourages him to keep exploring and learning something new daily.
Amit is currently actively participating with the Marketo Engage Community in multiple ways. He is leading Delhi In-Person MUG, Chandigarh Virtual MUG, recognized as Adobe Community Advisor.
Balkar Singh Rao
Balkar [LinkedIn] is a seasoned Marketo expert with over a decade of experience in enhancing clients' Marketo operations and campaigns. Skilled in lead scoring, data quality, and streamlining complex workflows, he excels at improving team alignment and documentation. At Grazitti Interactive, he mentored teams, maintained high customer satisfaction, and has now taken on enterprise marketing challenges at HERE Technologies.
Key Achievements:
- Five-time Marketo Certified Expert
- Recognized as Adobe Community Advisor (2022)
- Recognized as Adobe Champion for Marketo (2023-24)
- Founded and led the Chandigarh Tricity Marketo User Group (2022)
With a hands-on approach since 2013, Balkar is proficient in marketing automation and actively contributes to the community through blogs and user group leadership. His experience spans over 100 clients, showcasing his dedication and expertise in Marketo.
Darshil Shah
Darshil [LinkedIn] works as a Senior Consultant at Deloitte India. He has worked on 30+ full-fledged Marketo Engage implementation projects for various enterprise and SMB clients in multiple industries. He specializes in integrating various MarTech, SalesTech, and analytics platforms — with end-to-end Marketo Engage platform implementation.
Key Achievements:
- 2x Marketo Engage Champion
- Adobe Marketo Engage Champion of the Year 2022
- Winner of the Adobe Experience Makers Awards 2024
- Marketing Nation Community Advisor
- Marketo Engage Community Member of the Year 2022
- 2x Adobe Certified Master – Marketo Engage Architect (MCSA)
- 3x Adobe Certified Expert
- 2x Marketo Engage Certified Subject Matter Expert
- India Virtual and Delhi Marketo User Groups leader
Darshil is adept in Marketo Engage and actively contributes to the community through discussion boards, blogs, and user group leadership.
Above all, he is a passionate Marketo advocate!
We warmly invite you to engage with the weekly content posted by liking, commenting, and sharing. If there are specific topics you'd like me to delve into, please don't hesitate to let me know by posting a comment below.
Check out our first Tuesday Tech Bytes of the season below:
Together, let's ignite discussions, share invaluable insights, and collectively ensure the resounding success of this program.
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