🗣️ [Mentor Ridhdhi Parekh] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[a_moskaleva]

Hi Team, I wanted to discuss with you Email personalization reporting options.

For now, we have a funnel of App Trial emails, sending the trial emails with 100% scripted content based on TrialObject token, as the same user can have multiple trials and being in the smart campaign multiple times at the same time. We want to measure our email stats based on the Product, to which email was related. Total # of products is greater than 30. 

What I did for another funnel: I created a Personalization option field, which is populated as locale={{lead.locale}}&used_trial={{lead.used trial}} right before the email is sent. Then the data about email activities and change data value activities is exported to our DWH and is split to have the reporting for in fact 14 versions of the email.

I thought of using the same approach for our APP funnel but the TriggerObject tokens work only in email script tokens, and they do not work in the smart campaigns (pity!!!).

Do you have any ideas of other options for how to get the info about the personalized version of the email being sent to a user?

[a_moskaleva]

Hi Everyone, 

Maybe you can share some sources where I can find more exam-like questions from section 2: Marketo Engage Architecture Design?

It is the most interesting topic for me and I would like to have more practice tasks with explanations before applying for the exam.

[emalick]

I'd also be interested in seeing this!