🗣️ [Mentor Ridhdhi Parekh] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor,  Ridhdhi Parekh (@R-Par) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Architect Master (AD0-E560) exam, through to the end of the program.  

Aspirants mapped to @R-Par 

1. @MMundra1 
2. @emalick 
3. @mktoMacaque 
4. @Joseph1010 
5. @Kurka 
6. @shumayun 
7. @Ishita_Chawra 
8. @a_moskaleva 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Ridhdhi, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Ridhdhi and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Architect Master (AD0-E560) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[emalick]

Hi everyone!

My name is Eesha Malick and I currently work at Stryker as a Marketo admin, globally. I have been in digital marketing for 12 years and email marketing in 9! I have been in many industries such as Wealth Management, non-profit, Beauty and Pharma. 

I am already a Marketo certified professional and am looking forward to going for my architect certification. I have already set up many things on the back end of Marketo like webhooks and different integrations. 

Excited to learn more about this certification!

[Kurka]

Good afternoon all, 

My name is Yi-Chun Kurka from Germany. I work as a Digital Engagement Manager at Carestream Dental for EAC region and have many years of experience in digital marketing strategy and management related to end-user communication. Being a Marketo heavy user for almost 4 years, I'm looking forward to learn more from all of you :). 

Cheers!

[a_moskaleva]

Hi everyone!

I'm Alexandra, now based in Belgrade, Serbia, and currently, I work as a Marketing Automation Lead at Semrush.
My Marketo experience includes only 2 instances (both in IT companies) in 9 years, but a bit wide amount of different tasks and projects, including:

• being the only Marketo specialist on board for 2 years;
• implementing Custom Objects through the custom integration;
• managing Acquisition, Partner, and Renewal lifecycles;
• maintaining Marketo <--> Salesforce Integration;
• working with Webhooks;
• building Assignment Management rules;
• and many, many other things.

I would say my strong side is the ability to draft an unusual solution for the challenges. What I really wish is the ability to discuss them with a small group of Marketo experts (I'm too shy to post it in Nation) to discuss pros and cons and get the lessons learned. 

I was eager to get an Architect certification for several years, but as my experience includes only 2 instances, I always hoped to have a chance to get the case studies first, so I got blessed with the Mentorship program, hope we'll have more test materials that the demo test!

Nice to meet you all!

[a_moskaleva]

Hello @Ridhdhi_Parekh! Do you know if smth had happened with the preparation guides? I cannot access any of them with 404 error:(

[alludoalex]

Hi @a_moskaleva, this message was posted in another thread from @Jon_Chen  -

We had an issue with the URLs breaking after the exam content was updated. Please access the below links for your Exam Prep Guides moving forward.

Adobe Marketo Engage (AD0-E555)	https://app.rockinfo.com/courses/247
Adobe Marketo Engage Business Practitioner  (AD0-E559)	https://app.rockinfo.com/courses/144
Adobe Marketo Engage Architect (AD0-E560)	https://app.rockinfo.com/courses/248

We will be setting up redirects for the broken links shortly.

[Kurka]

Hi all,

I have a general question about lead source tracking between Marketo and Salesforce and hopefully someone can help me with that?

Is it possible to have a dynamic lead source value + UTM tracking code captured in Marketo and after leads synchronized to Salesforce, the lead source category can be automatically defined based on part of lead source value? Take this as example from my imagination: a lead source was captured by Marketo token and the value is formed as "Program name + Form name". Then this lead source value is pushed to a field called "Lead Source Value Combi" where consolidate the lead source value + UTM source (e.g. XYZcampaign.ENform.SoMe). Once the lead is synchronized, Salesforece will capture "SoMe" this term which is part of the name of Lead Source Value Combi and automatically mark the lead source category as "Digital Ad" in the system. 

Not sure if this approach or set up is the best way. Any idea or recommendation?

Thanks!

[R-Par]

Hi Yi-Chun Kurka,

IMO, that looks like a good plan. 🙂

A small suggestion: you may want to ensure that the field is updatable via Marketo as well to avoid dependency on one system.

Have experienced an issue where a field is blocked in SFDC via validation rule or limited privilege is given to the Marketo sync user - due to which a big bunch of records can only be remedied via SFDC - Marketo can't send any updated values to SFDC, in case the planned list of values need a change in the future. 

Hope this may be useful.

[Kurka]

Thanks a lot for your feedback! Now I'm feeling better to check further how to make the dream comes true. Definitely lots of checking and testing around these 2 systems 🤣. 

[R-Par]

Hi Everyone,

Hope you all are doing well!
First, Big thanks to @Jon_Chen for the technical help accessing this thread.
So glad to be here and see you all. Was traveling and offline so could not acknowledge messages here earlier. Back now and responding all messages. Please feel free to post your questions and let the discussions be on!! 

My name is Ridhdhi Parekh and I have been working in the area of digital marketing & marketing automation since 2015 and have earned rich, valuable experience around administration, technical set up, campaign management, CRM pipelines, lead-to-conversion funnels, person scoring, database hygiene, consent best practices as well as personalized ABM campaigns. My experience with different clients, instances, and projects helps me bring a holistic digital marketing and automation/CRM expertise.

Grateful to have an opportunity to help you all in any way possible. Excited to learn from all of you smart people..! 🙂 

Stay tuned for upcoming notes..

Best

Ridhdhi (Ri)