🗣️ [Mentor John Bogdanski] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, John Bogdanski (@John_Bogdanski3) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A bit about your mentor, John:

Joined the UPS Digital Marketing team in 2017.

Primary responsibilities include leading technical strategy and optimizing Marketo and supporting campaign development, strategy, performance, and reporting for US and International teams across the organization.

Marketo Certified Expert 2016 looking to renew in 2024

Fan of Photoshop and Dreamweaver since CS3 who remembers the glory days of Adobe Flash

Aspirants mapped to @John_Bogdanski3 

1. @Rishabh02T 
2. @Michelle_Dadso2 
3. @shilpapradhan 
4. @n8-booth 
5. @agasca123 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor John, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to John and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[John_Bogdanski3]

Hi All,

Good one from a practice exam. What do you think?

@Rishabh02T 

@Michelle_Dadso2 

@shilpapradhan 

@n8-booth 

@agasca123 

[agasca89]

@John_Bogdanski3 ,

The answer should be the second one: The programs do not have a period cost associated to them.

My reasoning (found from documentation):

If a period cost has not been defined for any months, reporting in RCE will not be available for the program.

-https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/programs/working-with-programs/understanding-period-costs#_blank

[Rishabh02T]

I agree with your answer.

@John_Bogdanski3  - Please let us know if we are thinking in the right direction.

[agasca89]

Hi @John_Bogdanski3 ,

With things wrapping up, would you give some tips on the exam as far as what areas to really focus on while studying? 

Thanks!

[John_Bogdanski3]

Hi All,

Apologies for the delayed response. I am digging out after July 4 vacation.

Here are some tips for the exam:

• Plan to take 100% of the time. Give yourself time to review answers. Remember, the exam loves trap questions.
• Have snacks and a drink
• Definitely gauge yourself with the practice exam and other practice questions online.
• Use questions from the practice exam to see where you are strong and where you need to study more. Each question is designed to test an area of marketo. In practice, it is not about answering the question but understanding which concept or rules are being referred to.
• Some questions on the exam are very long and detailed representing real-world scenarios. Feel free to skip and come back to, so you do not waste too much time on one question.
• Know what each report does and which columns they support. I recommend printing out screens like each report, image/file details, tabs of a smart campaign. Know what each displays.
• Know about how period cost works

I hope this helps. I will check back here for any questions. Good luck!

@Rishabh02T
@Michelle_Dadso2
@shilpapradhan
@n8-booth
@agasca123

[John_Bogdanski3]

The exam challenges your knowledge of which columns are available in a report, so...

Q: Which column is NOT part of a Program Performance Report?

• Channel
• Period Cost
• New Names
• Total Members
• Success

Related recommendation. The exam challenges visual knowledge across the board, so I recommend taking screenshots of all major out-of-the-box reports. Also, be familiar with the asset screens: images, pages, emails, etc. They ask things like, "What can you not see on the image details? image size, type, dimensions, etc.

@Rishabh02T
@Michelle_Dadso2
@shilpapradhan
@n8-booth
@agasca123

[agasca89]

Hey @John_Bogdanski3 

I believe Period Cost in not a column in a Program Performance Report. These are the available columns:

• Program Name
• Channel
• Total Members
• New Names
• Successes
• Total Cost
• Cost per Member
• Cost per New Name
• Cost per Success

[John_Bogdanski3]

That is correct. It is good to note that Period Cost is one of the items you can drag over in the setup area.

[Rishabh02T]

Hi @John_Bogdanski3 - All the mentioned columns are part of Program performance report.

[John_Bogdanski3]

Hi All,

A warmup to start the week on Section 4 - Reporting.

Q: To measure your Marketo database growth over time, you would use a:

• Database Performance Report
• Program Performance Report
• Email Performance Report
• People Performance Report

@Rishabh02T
@Michelle_Dadso2
@shilpapradhan
@n8-booth
@agasca123

[agasca89]

@John_Bogdanski3 ,

You can measure data base growth overtime with a People Performance Report

[John_Bogdanski3]

That is correct. Well done.

[John_Bogdanski3]

From a practice exam. Not worded great, but this question does a very good job of checking your knowledge of how segmentation works in Marketo. To clarify, the categories are in priority order like a real segmentation. If somebody likes something, assume they are on the smart list.

Good time to mention, the exam is typically loaded with trap questions and answers. There is usually an easy choice to exclude, then the remaining choices are close. They are testing how well you can focus and pay attention to detail. Take your time 🙂

Tips in this doc: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/personalization/segmentation-a... 

@Rishabh02T
@Michelle_Dadso2
@shilpapradhan
@n8-booth
@agasca123

[agasca89]

@John_Bogdanski3 ,

I believe the second answer is correct: 

My reasoning behind this answer is because a person can only qualify for one segment at a time and if they qualify for two segments, they will belong only to the first one on the list (depending on the order of priority established). 

Miri- Apple pie segmentation and sticky toffee smart list

Jacinda- tiramisu segmentation and apple pie smart list

Indira- sticky toffee segmentation

Christina- Tiramisu segmentation

Chiara- Donuts segmentation and tiramisu, apple pie, and sticky toffee smart list 

Based off this alone it makes the first and third answer incorrect.

[John_Bogdanski3]

Well done 🙂

Your logic is also sound.

@Rishabh02T
@Michelle_Dadso2
@shilpapradhan
@n8-booth
@agasca123

[John_Bogdanski3]

Tricky one from a practice test. This tests your knowledge of trigger tokens and interesting moments.

Hint: What do you want the sales rep to see? Read out the whole line as a sentence below, and see what makes sense. They are making sure you do not have duplicative info, and they are testing that you know which tokens are supported with the 'fills out form' activity.

Helpful docs:

• https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/marketo-sales-insight/msi-for-...
• https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/marketo-sales-insight/msi-for-... 

Please select one.

[agasca89]

@John_Bogdanski3 ,

That question is a tricky and confusing one! But I do believe the answer is:

Filled Out Form: {{trigger. Trigger Name}} on {{trigger. Web Page}}

I think it's this answer because from the content it says:

• {{trigger.Trigger Name}} which is always the actual trigger itself. For example: Clicks Link in Email.
  -This seems more action based trigger like "filled out form"
• {{trigger.Name}} is the name of the asset that triggered the campaign. For example: Clicks Link on Webpage is the URL itself, subject for Salesforce triggers, etc.
  -This seems more like referring to just the asset itself not necessarily an action 

Like I said, this was a tricky one for me so I would love more input and guidance on this one. Thank you 😀

[John_Bogdanski3]

So, the answer is:

Filled Out Form: {{trigger.Name}} on {{trigger.Web Page}}

I think the best way to explain this is that you want to have a line (the interesting moment) saying to the sales rep, "Filled Out Form: Sales Contact Form on Super Awesome Sales Page"

If you were to use {{trigger.Trigger Name}}, your description would say, "Filled Out Form: Filled Out Form on Super Awesome Sales Page"

This may be a good one to test in your sandbox or demo area to get comfortable with. Very tricky one!

Sample right from my instance:

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

[agasca89]

@John_Bogdanski3 ,

I actually have a follow up question for this one. When using Filled Out Form: {{trigger.Name}} on {{trigger.Web Page}} which would read to Sales as Filled Out Form: Sales Contact Form on Super Awesome Sales Page (from your example), would you need to create these tokens inside the program/campaign or are these inherited tokens? I am just curious how you would pull the correct names for the form/ web page with {{trigger.Name}} and {{trigger.Web Page}} token. 

[John_Bogdanski3]

Good question. 

You do not need to create these tokens at program or folder level. They work like system tokens or lead tokens where the tokens react to what happens at a given moment.

I do recommend that your Interesting Moments program is created at a high level shared across your instance or at least a whole workspace.

Hope this helps.