🗣️ [Mentor John Bogdanski] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, John Bogdanski (@John_Bogdanski3) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A bit about your mentor, John:

Joined the UPS Digital Marketing team in 2017.

Primary responsibilities include leading technical strategy and optimizing Marketo and supporting campaign development, strategy, performance, and reporting for US and International teams across the organization.

Marketo Certified Expert 2016 looking to renew in 2024

Fan of Photoshop and Dreamweaver since CS3 who remembers the glory days of Adobe Flash

Aspirants mapped to @John_Bogdanski3 

1. @Rishabh02T 
2. @Michelle_Dadso2 
3. @shilpapradhan 
4. @n8-booth 
5. @agasca123 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor John, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to John and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[agasca89]

@John_Bogdanski3 ,

Thank you for the clarification on that question. Definitely makes more sense now and I am going to go into my sandbox and work through this for better understanding. Thanks for that advice!

[John_Bogdanski3]

Just making sure everybody see this one.

Question on Engagement Programs (which sometimes are referred to as nurture programs).

In a real-world scenario, it is very likely that you use smart campaigns to manage moving people across streams in an engagement program. There is another way to do this with a built in solution. This is called? (Choose One)

1. Stream Shifters
2. People Movers
3. Transition Rules
4. Nested Smart Campaign

Bonus: Does this feature push or pull people in to a stream?

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

[Rishabh02T]

@John_Bogdanski3  - To manage moving people across streams in engagement program we can use Transition Rules.
This feature Pull people into a stream.

Supporting document for reference - Transition People Between Engagement Streams | Adobe Marketo Engage

[John_Bogdanski3]

Correct - well done!

[agasca89]

@John_Bogdanski3 ,

I agree with @Rishabh02T answer, transition rule and pulls into stream.

This content was pulled directly from the source he provided as well: 

"Transition rules pull into a stream; always define the rules on the stream that you want to pull into."

[John_Bogdanski3]

Excellent job Ashley!

[John_Bogdanski3]

Hi All,

This week's focus is section 3 of the prep guide (https://app.rockinfo.com/courses/playScorm/699?%2Fcourses%2FplayScorm%2F699), Lead and Data Management.

I will work on a formal quiz for later this week, but here is a warmup question:

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

[agasca89]

Hey @John_Bogdanski3 !

I believe the answer to this questions is MAL for the pre marketing qualified stage

[John_Bogdanski3]

That is correct! Nice job Ashley!

• MAL = Marketing Accepted Lead
• MQL = Marketing Qualified Lead
• SQL = Sales Qualified Lead

This came direct from a practice exam, so something close to this is likely on the real exam.

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

[John_Bogdanski3]

Question on Engagement Programs (which sometimes are referred to as nurture programs).

In a real-world scenario, it is very likely that you use smart campaigns to manage moving people across streams in an engagement program. There is another way to do this with a built in solution. This is called? (Choose One)

1. Stream Shifters
2. People Movers
3. Transition Rules
4. Nested Smart Campaign

Bonus: Does this feature push or pull people in to a stream?

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

[John_Bogdanski3]

Hi All,

I want to throw a question out there which I have seen on almost every sample test I have seen so far. I want to make sure we cover what some may consider easy but people who may not have close admin experience may not be aware of.

Q: What are the two CRM systems which Marketo natively can sync with?

Also, I try to run through sample test questions with my team on Fridays. Please let me know if you would like to join.

[Rishabh02T]

Hi @John_Bogdanski3  - The two CRM systems which Marketo natively can sync with are Salesforce and Microsoft Dynamics.

[John_Bogdanski3]

This is correct. Salesforce and Microsoft Dynamics are the two big name CRMs most closely associated with Marketo.

[agasca89]

Hey @John_Bogdanski3 ,

Q: What are the two CRM systems which Marketo natively can sync with?

A: Salesforce and Microsoft Dynamics

[John_Bogdanski3]

Hi All,

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

Question of the day: Which one of these cannot be shared across workspaces:

• Email templates
• Landing page templates
• Models
• Smart campaigns
• Smart lists
• Segmentations
• Snippets
• Programs

I definitely saw something similar on a practice exam recently.

Read here for more: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/administration/workspaces-and-...

[Rishabh02T]

Hi @John_Bogdanski3 - Please correct me if I am wrong but I think we cannot share Models, smart campaign, smart lists, segmentation and programs across workspaces. 

[John_Bogdanski3]

Actually, the answer is programs.

Per the documentation: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/administration/workspaces-and-...

You can share these items across workspaces.

• Email templates
• Landing page templates
• Models
• Smart campaigns
• Smart lists
• Segmentations
• Snippets

[agasca89]

@John_Bogdanski3 

I did see you can clone programs, emails, landing pages, and form and utilize drag and drop from the documentation you provided. Nice feature for sure!

[John_Bogdanski3]

@agasca89 Yes, but honestly moving some things across workspaces can be challenging even when following the docs. Something I want to follow up on with support. Documentation vs real-world can get tricky. For the exam, stick with what the docs say 🙂

[agasca89]

Hey @John_Bogdanski3 ,

You can not share programs across workspaces.

[John_Bogdanski3]

Ashley is correct! You cannot share models. Here is a list per the documentation: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/administration/workspaces-and-...

You can share these items across workspaces.

• Email templates
• Landing page templates
• Models
• Smart campaigns
• Smart lists
• Segmentations
• Snippets