🗣️ [Mentor John Bogdanski] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[agasca89]

Hey @John_Bogdanski3 ,

Q: What are the two CRM systems which Marketo natively can sync with?

A: Salesforce and Microsoft Dynamics

[Rishabh02T]

Hi @John_Bogdanski3  - The two CRM systems which Marketo natively can sync with are Salesforce and Microsoft Dynamics.

[John_Bogdanski3]

This is correct. Salesforce and Microsoft Dynamics are the two big name CRMs most closely associated with Marketo.

[John_Bogdanski3]

Hi All,

This week's focus is section 3 of the prep guide (https://app.rockinfo.com/courses/playScorm/699?%2Fcourses%2FplayScorm%2F699), Lead and Data Management.

I will work on a formal quiz for later this week, but here is a warmup question:

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

[agasca89]

Hey @John_Bogdanski3 !

I believe the answer to this questions is MAL for the pre marketing qualified stage

[John_Bogdanski3]

That is correct! Nice job Ashley!

• MAL = Marketing Accepted Lead
• MQL = Marketing Qualified Lead
• SQL = Sales Qualified Lead

This came direct from a practice exam, so something close to this is likely on the real exam.

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

[John_Bogdanski3]

Question on Engagement Programs (which sometimes are referred to as nurture programs).

In a real-world scenario, it is very likely that you use smart campaigns to manage moving people across streams in an engagement program. There is another way to do this with a built in solution. This is called? (Choose One)

1. Stream Shifters
2. People Movers
3. Transition Rules
4. Nested Smart Campaign

Bonus: Does this feature push or pull people in to a stream?

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

[John_Bogdanski3]

Just making sure everybody see this one.

Question on Engagement Programs (which sometimes are referred to as nurture programs).

In a real-world scenario, it is very likely that you use smart campaigns to manage moving people across streams in an engagement program. There is another way to do this with a built in solution. This is called? (Choose One)

1. Stream Shifters
2. People Movers
3. Transition Rules
4. Nested Smart Campaign

Bonus: Does this feature push or pull people in to a stream?

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

[Rishabh02T]

@John_Bogdanski3  - To manage moving people across streams in engagement program we can use Transition Rules.
This feature Pull people into a stream.

Supporting document for reference - Transition People Between Engagement Streams | Adobe Marketo Engage

[agasca89]

@John_Bogdanski3 ,

I agree with @Rishabh02T answer, transition rule and pulls into stream.

This content was pulled directly from the source he provided as well: 

"Transition rules pull into a stream; always define the rules on the stream that you want to pull into."