Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

agasca89
Level 2

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

Hey @John_Bogdanski3 ,

Q: What are the two CRM systems which Marketo natively can sync with?

A: Salesforce and Microsoft Dynamics

 

Rishabh02T
Level 2

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

Hi @John_Bogdanski3  - The two CRM systems which Marketo natively can sync with are Salesforce and Microsoft Dynamics.

John_Bogdanski3
Level 3

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

This is correct. Salesforce and Microsoft Dynamics are the two big name CRMs most closely associated with Marketo.

John_Bogdanski3
Level 3

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

Hi All,

This week's focus is section 3 of the prep guide (https://app.rockinfo.com/courses/playScorm/699?%2Fcourses%2FplayScorm%2F699), Lead and Data Management.

 

I will work on a formal quiz for later this week, but here is a warmup question:

John_Bogdanski3_0-1718033675988.png

 

 

 

 

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

agasca89
Level 2

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

Hey @John_Bogdanski3 !

I believe the answer to this questions is MAL for the pre marketing qualified stage

John_Bogdanski3
Level 3

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

That is correct! Nice job Ashley!

  • MAL = Marketing Accepted Lead
  • MQL = Marketing Qualified Lead
  • SQL = Sales Qualified Lead

This came direct from a practice exam, so something close to this is likely on the real exam.

 

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

John_Bogdanski3
Level 3

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

Question on Engagement Programs (which sometimes are referred to as nurture programs).

In a real-world scenario, it is very likely that you use smart campaigns to manage moving people across streams in an engagement program. There is another way to do this with a built in solution. This is called? (Choose One)

  1. Stream Shifters
  2. People Movers
  3. Transition Rules
  4. Nested Smart Campaign

Bonus: Does this feature push or pull people in to a stream?

 

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

John_Bogdanski3
Level 3

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

Just making sure everybody see this one.

 

Question on Engagement Programs (which sometimes are referred to as nurture programs).

In a real-world scenario, it is very likely that you use smart campaigns to manage moving people across streams in an engagement program. There is another way to do this with a built in solution. This is called? (Choose One)

  1. Stream Shifters
  2. People Movers
  3. Transition Rules
  4. Nested Smart Campaign

Bonus: Does this feature push or pull people in to a stream?

 

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@agasca89 

Rishabh02T
Level 2

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

@John_Bogdanski3  - To manage moving people across streams in engagement program we can use Transition Rules.
This feature Pull people into a stream.

Supporting document for reference - Transition People Between Engagement Streams | Adobe Marketo Engage

agasca89
Level 2

Re: ๐Ÿ—ฃ๏ธ [Mentor John Bogdanski] ๐ŸŒŸ Adobe Marketo Engage Community Mentorship Program 2024 ๐ŸŒŸ

@John_Bogdanski3 ,

I agree with @Rishabh02T answer, transition rule and pulls into stream.

 

This content was pulled directly from the source he provided as well: 

"Transition rules pull into a stream; always define the rules on the stream that you want to pull into."