Hello Community,
Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, John Bogdanski (@John_Bogdanski3) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.
A bit about your mentor, John:
Joined the UPS Digital Marketing team in 2017.
Primary responsibilities include leading technical strategy and optimizing Marketo and supporting campaign development, strategy, performance, and reporting for US and International teams across the organization.
Marketo Certified Expert 2016 looking to renew in 2024
Fan of Photoshop and Dreamweaver since CS3 who remembers the glory days of Adobe Flash
Aspirants mapped to @John_Bogdanski3
How to Participate
- Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
- Aspirants: Post your Questions in this thread to connect with your Mentor John, and your fellow Aspirant peers.
- You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!
Suggested Next Steps for Aspirants:
- Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
- Like this thread to confirm your participation in the program
- Introduce yourself to John and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
- Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
- Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
- Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!
Quick links
- Mentorship Program Link
- Adobe Marketo Engage Certifications Overview Link
We're wishing you all the best as you embark on this learning journey!
Cheers,
Jon
Hi All,
Good one from a practice exam. What do you think?
Hey @John_Bogdanski3
I believe Period Cost in not a column in a Program Performance Report. These are the available columns:
- Program Name
- Channel
- Total Members
- New Names
- Successes
- Total Cost
- Cost per Member
- Cost per New Name
- Cost per Success
From a practice exam. Not worded great, but this question does a very good job of checking your knowledge of how segmentation works in Marketo. To clarify, the categories are in priority order like a real segmentation. If somebody likes something, assume they are on the smart list.
Good time to mention, the exam is typically loaded with trap questions and answers. There is usually an easy choice to exclude, then the remaining choices are close. They are testing how well you can focus and pay attention to detail. Take your time 🙂
Tips in this doc: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/personalization/segmentation-a...
@Rishabh02T
@Michelle_Dadso2
@shilpapradhan
@n8-booth
@agasca123
I believe the second answer is correct:
My reasoning behind this answer is because a person can only qualify for one segment at a time and if they qualify for two segments, they will belong only to the first one on the list (depending on the order of priority established).
Miri- Apple pie segmentation and sticky toffee smart list
Jacinda- tiramisu segmentation and apple pie smart list
Indira- sticky toffee segmentation
Christina- Tiramisu segmentation
Chiara- Donuts segmentation and tiramisu, apple pie, and sticky toffee smart list
Based off this alone it makes the first and third answer incorrect.
Tricky one from a practice test. This tests your knowledge of trigger tokens and interesting moments.
Hint: What do you want the sales rep to see? Read out the whole line as a sentence below, and see what makes sense. They are making sure you do not have duplicative info, and they are testing that you know which tokens are supported with the 'fills out form' activity.
Helpful docs:
- https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/marketo-sales-insight/msi-for-...
- https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/marketo-sales-insight/msi-for-...
Please select one.
So, the answer is:
Filled Out Form: {{trigger.Name}} on {{trigger.Web Page}}
I think the best way to explain this is that you want to have a line (the interesting moment) saying to the sales rep, "Filled Out Form: Sales Contact Form on Super Awesome Sales Page"
If you were to use {{trigger.Trigger Name}}, your description would say, "Filled Out Form: Filled Out Form on Super Awesome Sales Page"
This may be a good one to test in your sandbox or demo area to get comfortable with. Very tricky one!
Sample right from my instance:
@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,
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