Hello @AshleighMo and many thanks for your introduction.
As mentioned in my introductory post, I'm here certainly to grow most of the aspects that a Marketo Expert needs to have, so both the "front end" (what the final users could need) and back end (what to improve and integrate to make Marketo performing very well.
1. To be more specific, I come from a very back-end management, recently I worked on the high-level and technology aspects of Marketo (scoring program, deliverability rate, salesforce integration, webhook, and API endpoints), and if I pretty fine within this part, I'd like to improve all the aspects that could be helpful for the front-end users, so like program management (creation, templating, performances, and centralization), reporting on ROI and performances, email performances (content and deliverability).
2. I can try to bind the usefulness of the Membership program to the certification itself, but I'd like to extend it to a more logical mindset: get the Business Practitioner Expert (S), with at least 40/50 (M), since I got the beta certification last year - Engage Digital Marketer, I think this is achievable in a good way (A), and this will be totally outstanding for my career first, but for making the Marketing Ops in my company reliable (R), within the end for the program (T).
But I would extend for a wider objective: being the POC for Marketo as a Marketo Expert (S), by developing new ways of working, getting fewer system errors, implementing tools seamless-integrated with Marketo (M), improving the performances (deliverability, sync performances, speed-of-use, quality of program management) and the ROI of Marketo (A), making me able to be prepared for the Architect Exam (R) in a year and half timeframe (T).
Additionally, I think sharing knowledge, solutions, questions, and doubts between us (the entire team) will be helpful in making this program awesome.
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