🗣️ [Mentor Alysha Khan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Alysha Khan (@alysha_khan23) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Alysha:

Alysha Khan is an Adobe Marketo Engage Champion and a certified Marketo architect in the Chicagoland area with a passion for campaign operations and building robust, scalable processes. In her current role as a Consulting Services Manager at Etumos, she is defining what it means to run a Center of Excellence at scale, coaching a team of consultants to be their best MOPs selves and providing strategic campaign operations guidance to top B2B SaaS companies. Alysha also loves coffee, cats, and stickers.

 

Aspirants mapped to @alysha_khan23

1. @ellekay 

2. @lizmalinowski 
3. @suneethadadi31 
4. @DaveSilva 
5. @yakshisharma 

6. @Greninja 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Alysha, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Alysha and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[DaveSilva]

Hi @alysha_khan23,

I know the program is over, but I'm wondering if you can help me with one of the practice exam questions.

Why is it that we can't draw the conclusion that there is at least one Change Data Value flow step?

[alysha_khan23]

@DaveSilva Ah, this is a tricky one for sure! For reasons known only to Marketo, a Change Score flow step is logged as Change Data Value activity type on a contact record. So if you look at the details of those activities in the screenshot, they are all Score changes and that would tell us that a Change Score flow step is being used. 

[DaveSilva]

Wow, thank you.

It's questions like this that had me concerned about the exam, which I passed easily yesterday. I found the exam to be easier than the practice one.

[alysha_khan23]

@ellekay @suneethadadi31 @lizmalinowski @yakshisharma @DaveSilva 

Official Wrap-up

It's been such a pleasure chatting and learning alongside all of you!

For those of you applied for the voucher, you should receive it by EOW. The codes expire in a month. Please schedule your exams AFTER you receive the code. 

I think you should be able to schedule the exam for a time frame of your own convenience but I highly recommend scheduling it ASAP while the knowledge is still fresh.

If you want to stay connected with me, you can find me on LinkedIn or MOPsPROs

[yakshisharma]

Hi @alysha_khan23 ,

I haven't received any update regarding Exam Coupon yet

[alysha_khan23]

@yakshisharma Let me find out! But fyi that Adobe is closed this week so we may not hear back till next week.

[yakshisharma]

Hi @alysha_khan23 ,

I have just received an email regarding exam voucher today. Thank you for your support.

[DaveSilva]

Thank you Alysha! This has been a great experience and I'm excited to take the exam (hopefully next week).

Happy to have served as your unofficial QA person 🙂

[DaveSilva]

Hi all,

We are considering doing an instance refresh -- has anyone gone through that process?

We're trying to determine the implications of it and weighing the pros and cons.

I created a thread on Nation:

Marketo Instance Refresh - Marketing Nation

[alysha_khan23]

Hey @DaveSilva! I'm not familiar with instance refreshes but I would start by asking your Account Director to outline exactly what will happen (which it sounds like you are doing). Once we have that list of what exactly will change, the community can certainly help you think through the ramifications of those changes.   

[alysha_khan23]

@suneethadadi31 @yakshisharma @ellekay @lizmalinowski @DaveSilva 

Welcome to Week 4 (woohoo, we made it!) Here's our plan for this week:

• Test your knowledge from Week 3 & 4 - https://forms.gle/TU6ujFw9zby8ZmvW9
• Apply for a 50% certification exam voucher - https://forms.office.com/r/M0QZUCbAKG
  • I'm still waiting to with answers on the voucher questions you folks had so stay tuned!
• Review Section 4: Reporting in the Adobe Marketo Engage Business Practitioner Expert Prep Guide and all associated articles linked out. Submit any question or areas that need clarified to this group. This section can be a bit tricky so keep those questions coming!
• Continue to review the Exam objectives and scope (scroll down a bit) and send over questions on what areas you need help with. 

[ellekay]

Do you know if the questions on the test similar to the google form quiz or is it going to be like the adobe practice exam. I feel like I am much comfortable with the way it's written on the google form. For some reason, it's just more easy to read for me! 

[lizmalinowski]

@alysha_khan23 this time I got an 85.45%, last time an 84% so progress!

Is it crazy that I've never used the CC feature for an email send? Could you help me understand this feature and how to enable? When I try to do it, it says "0 Admin Enabled Fields."

[alysha_khan23]

@lizmalinowski Woohoo, progress!

So here's an explainer of the Send Sales Email trigger as an fyi - https://nation.marketo.com/t5/product-blogs/sales-insight-actions-send-sales-email-vs-send-marketo-e...

Then here's an explainer of the CC field: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/email-...

TLDR:

• Under Admin (screenshot below), you can select which fields can be used as a CC
• And then once those fields are selected in Admin, you can then select them in the email asset

[suneethadadi31]

@lizmalinowski - Just an FYI - Incase you haven't noticed , you have attempted this time E555(Adobe Marketo Engage Professional) and not E559 ( Adobe Marketo Engage Business Practitioner Expert )

Thanks,

Suneetha

[lizmalinowski]

@alysha_khan23 I will definitely spend the next couple of weeks reading and rereading all these great materials and videos you provided for us. 10/10 as far as mentors go! Unfortunately, I didn't have as much time the last couple of weeks to be as engaged in this thread as I would have liked to. Will this stay open for us to reference?

[alysha_khan23]

@lizmalinowski Oh dude, no worries! Life happens 🙂 Yes this thread will remain open and you can also find me personally on LinkedIn or MOPsPROs if you have more questions that don't fit here. 

[ellekay]

Hi Alysha, 

I'm on the same boat as Liz! Def need to refer back to this thread. 

Would it be possible to seek guidance on other marketo questions from you? 

[alysha_khan23]

@ellekay Absolutely! You can find me here or on LinkedIn or MOPsPROs 🙂 

[alysha_khan23]

Here is the answer key for this week:

What is a best practice when setting up lead scoring in Marketo Engage?	Regularly reviewing and adjusting scoring criteria
Which of the following is NOT a type of Interesting Moments?	Form
When viewing a lead activity log, what should you do to understand the lead's behavior?	Analyze the sequence and type of interactions, Check the lead's score
Which of the following steps is NOT part of setting up a data management program in Marketo Engage?	Creating marketing emails
Which piece of Marketo’s data retention policy is relevant to smart lists?	Activity data older than 25 months is deleted
Which report allows you to group people by any attribute and includes opportunity information with drill-down capabilities?	People Performance Report
What does the Email Performance Report NOT review?	The overall performance of email campaigns in terms of revenue
What does the Engagement Stream Performance Report help you evaluate?	The performance of engagement programs
What is the primary purpose of an acquisition program in Marketo Engage?	To track the source of a lead's first contact with your organization
Which of the following best practices should you follow when defining acquisition programs in Marketo?	Use a consistent naming convention for easy tracking and reporting