Product Blogs
Adobe is migrating all Marketo Engage subscriptions and users to the Adobe Identity Management System (IMS). Read through this blog to understand what Adobe IMS is, why it’s important to migrate, what the typical timeline for migr...
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Cloning in Zapier
Fingers cramping up from all the clicking you are doing to clone that boatload of programs? Learn how you can automate the cloning of programs using the API and Zapier according to monthly, quarterly, or yea...
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Program details
Take the first step towards becoming an attribution master by learning how to set up UTM programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attributi...
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Your marketing team churning out content? Uploading this content to the Design Studio (DS) and setting up content performance tracking programs taking up a lot of your time? Take a look at how you can automate this process...
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Zapier looping flow diagram
Calculating Customer Acquisition Cost
In this post, we will use the “Cost Tracking” sheet as an example of where we need to use Zapier to loop through a list of items and carry out an action fo...
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Zapier actions to create and then update Dynamic Content Sections
In summary, this post will teach you how to optimize the hand-off of email content from your content creation team and create automation that will:
Send ema...
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Your duplicate list becoming ever more daunting? Stop the rot by learning how to build a zap in Zapier that will merge duplicate leads as soon as they are created according to custom rules you specify.
Of course, the op...
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If you are doing any repetitive work within Marketo e.g. bulk merging leads, bulk creating programs etc then you should look into using the API within code scripts or an automation tool such as Zapier to automate these proces...
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