op Foundation Build Workshop Email Deliverability Landing Page with a Simple Form Email Editor Forms 2.0 Engagement Program Programs Channels and Tags Multi Stream Engagement and Champion Challenger Tokens System Lead and Program IBM Email Deliverability Tool Scoring and Score Tokens Lifecycle Basic Reports Acquisition and Attribution Foundation Build Workshop Back to top Prerequisites: • New to Marketo on demand • Quick Wins in Community Learning Goals 1: Manage Customer Data Learn how to get people into the database and manage information associated with each record. Then target your audience by creating Smart Lists • Field Mgmt and Custom Fields • System Smart Lists • Creating My (Static) Lists • Cleaning Data, Single Flow Actions • Targeting Your Audience • My Smart Lists 2: Marketing Programs: Content Teaches all you need to start building out your first Marketo Email Program, including managing images, designing emails and landing pages, creating a form and A/B testing. • Images and Files • Forms—progressive profiling, hidden fields • Landing Pages • Emails • Testing Digital Assets 3: Email Program Learn how to choose which program you should use, create automated campaigns, score people for a maximum win rate. • Channels, Tags, and Costs for Reporting • Email Program with a/b testing • Test the Program • Foldering and Cloning • Tokens Time Available in CLASSROOM ONLY: Social Buttons • Create • App Settings & Share Flow • Add to Page Facebook Publishing • Import Template • Publish Page • Change Tab Image Social Form Fill • Available Fields • Add Social Form Fill to a form • Testing with different Social Networks 4: Engagement Program and Basic Scoring Nurture your customers with the Engagement Program, and learn how to use standard reports in Marketo. • Content • Streams • Lead Scoring • Behavior and Demographic Lead Scoring • Build Lead processing campaigns that work with Lead Scoring protocol • Data Management : Create Data Management program, e.g. Blacklist, Marketing Suppression Email Deliverability Back to top Delivery Method: • Instructor Led Online (Premium – Subscription only) Prerequisites: • None Learning Goals • Evaluate the use of email deliverability • Identify ways to improve email deliverability • Explain email and privacy laws • Identify best practices for adhering to privacy laws and standards Landing Page with a Simple Form Back to top Delivery Method: • Instructor Led Online (Premium – Subscription only) • On-Demand Prerequisites: • None Learning Goals • Create a very simple Form • Create a Landing Page – pick a template and use the properties sheet • Add Assets to the Page – add images, apply a form, position assets, change colors • Publish Your Page Email Editor Back to top Delivery Method: • Instructor Led Online (Premium – Subscription only) • On-Demand Prerequisites: • None Learning Goals • Basic Set Up • Modifying text • Placing, modifying and linking images • How and when to use tables • Add the Forward To a Friend Link • Proofing tools. Forms 2.0 Back to top Delivery Method: • Instructor Led Online (Premium – Subscription only) • On-Demand Prerequisites: None Learning Goals • Creating a Form • Form Settings • Choosing a Form Theme • Adding custom CSS to a form • Understanding General Settings of a Form • Progressive Profiling • Custom HTML • Advanced Than You pages • Using Social Form Fill Thank You page • Field Details • Understanding Field Details display area • Field Properties • Field Behavior • Approve and Close a Form Email Program Back to top Delivery Types: • Instructor Led Online (Premium – Subscription only) • On-Demand Prerequisites: None Learning Goals • Audience- list import and smart lists • Basic Email creation • Schedule the email send • Approving the program • Resend Campaign • Reporting Dashboard Engagement Program Back to top Delivery Method: • Instructor Led Online (Premium – Subscription only) • On-Demand Prerequisites: None Learning Goals • Create a Program • Add Content • Manage Content • Add People to the Program • Use the Reporting Dashboard Programs Channels and Tags Back to top Delivery Method: • Instructor Led Online (Premium – Subscription only) • On-Demand Prerequisites: • Level: Advanced Learning Goals • Why Programs? • Program Types • Tags & Channels • Reporting Multi Stream Engagement and Champion Challenger Back to top Delivery Method: • Instructor Led Online (Premium – Subscription only) • On-Demand Prerequisites: • Level: Advanced Learning Goals • Create a Multi-stream Engagement • Exercise on Building an Engagement Program with campaigns • Other Options and Solutions for Engagement that may fit your company: Drip Nurtures, Additional Campaigns • Basic Nurture Reports: Successes, Channel, Opps • Key Takeaways and Tips Personalizing with Dynamic Content Back to top Delivery Method: • Instructor Led Online (Premium – Subscription only) • On-Demand Prerequisites: • Level: Advanced Learning Goals • Dynamic Content Overview: what is dynamic content, what can you do with and some ways to help you think about how you might use it. • Segmentations: learn how to use the new leads segmentation feature to create dynamic content targets. • Snippets: creating little bits of content, either images file or text, to use across all Marketo programs • Dynamic Emails and Landing Pages: how to build your emails and landing pages, adding in Dynamic Content Elements based • Lastly, you will learn how to Modify an Email Template for Dynamic Content. Tokens System Lead and Program Back to top Delivery Method: • Instructor Led Online (Premium – Subscription only) Prerequisites: • Level: Advanced Learning Goals • What are Tokens? • Personalization Tokens • System Tokens • My Tokens and a good My Token Strategy • Token Overall Strategy IBM Email Deliverability Tool Back to top Delivery Method: • On-Demand only Prerequisites: • Must have IBM Email Deliverability package • Level: easy-ish Learning Goals • Learn the email preview function • What is an Email Score? • How to interpret deliverability stats • Controlling test sends to remain in-budget Scoring and Score Tokens Back to top Delivery Method: • Instructor Led Online • On-Demand Prerequisites: • None Learning Goals • Two Basic Types of Scores • Common Campaigns • Program Import Library • Scoring Tokens Lifecycle Back to top Delivery Method: • Instructor Led Online • On-Demand Prerequisites: • None Learning Goals • What is the Funnel? • Pushing Qualified Leads to Sales • Lifecycle Campaign vs Marketing Campaigns • Setting Up Sales Alerts Basic Reports Back to top Delivery Method: • Instructor Led Online • On-Demand Prerequisites: • Have run several programs to have data to analyze Learning Goals • Program Dashboards • Reports in Programs • Reports in Analytics • Customizing Reports • Report Subscription Acquisition and Attribution Back to top Delivery Method: • Instructor Led Online • On-Demand Prerequisites: • Have run several programs to have data to analyze • Experience in Basic Reports Learning Goals • Uncover which nurturing/acquisition programs to continue to invest and which to discontinue/make changes • Learn why is this important & how to make it happen • Determine what is effective in generating and closing opptys Is this article helpful ? YesNo
View full article