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Issue Discrepancy between Marketo webinar atttendance and webinar provider attendence report Solution Compare Webex report with Marketo Program members list to determine which leads are involved. Check to see if the leads involved have the same email address but used different names to register/attend. Workaround: Upload Webex final report to a static list and use the list to update the program attendance.   Root Cause Webex issues two reports, a preliminary when the webinar is finished and a final report approx. 12 hours later, which may have updated attendance info.  Marketo Engage uses the preliminary report to set the attended status in the program and does not update when the final report is released. Environment Webex Marketo Event Program synced to Webex webinar Final attendance report from Webex, not preliminary
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Marketo users can configure Marketo to manage, nurture, and measure leads that are created from Google AdWords. We offer 2 options, depending on what type of web page is linked to your Google AdWords ad. Option 1: Link Google Adwords Ad to a Marketo Landing Page with a Form   This solution does not require custom coding This solution does not require any additional cost Option 2: Link a Google Adwords Ad to Any Page on your Website This solution does require custom coding so that you can capture the PPC (pay per click) information when the lead comes back 'later' to fill out a form on your page Depending on whether you have resources internally to do the custom coding, this solution may or may not require additional cost Reporting Available (for both Option 1 and 2) Number of new leads acquired by Google Adwords Program Cost per new lead acquired by Google Adwords Program Number of leads acquired by keyword/search phrase Top 10 keywords/search phrases which acquired new leads Top 10 AdWords CampaignID which acquired new leads Number of Opportunities by keyword/search phrase Number of Opportunities by CampaignID Additional Reporting Available if you have Revenue Cycle Analytics/Explorer Conversion ratio of your Google Adwords Return to investment for your Google Adwords Top 10 keywords by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Top 10 CampaignID’s by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Program Channel report >> Google Adwords (custom channel) metrics by quarter New names, cost per new name Opportunity units, Pipeline generated, revenue, revenue to investment     Learn more:   Linking a Google Adwords Ad to a Marketo Landing Page with a Form Linking a Google Adwords Ad to Any Page on Your Website Google Adwords and Marketo FAQs  
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  Marketo Champions are customers who have demonstrated outstanding leadership in the Marketo Community, are experts in Marketo products, are avid contributors in the social world, and are loyal advocates of the Marketo brand. Benefits and perks our Champions receive include:   Access: Meetings with our product and marketing teams to give exclusive feedback Previews: Given early previews to products, features, and releases when available Publicity: Exclusive speaking opportunities at our annual Marketo Summit and other events Networking: Special networking events with Marketo executives and fellow Champions and semi-annual conference calls Ownership: Ownership of content and exclusive activities at our annual Marketo Summit that showcase your expertise and thought leadership Credibility: Special Champion badge on Marketo Community profiles, and profiled on Marketo's corporate website Sweet Swag: Champion-exclusive swag To find out more information and apply, click here. To view a complete list of current Champions, click here. Join the Marketo Elite Today!  
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Issue You are experiencing slow processing of campaigns, smart lists, and reports.     Solution There are three key components that can slow down an instance: Number of trigger campaigns: Trigger campaigns are always on, always listening.  If there are 50 campaigns triggering at the same time, all the 50 triggers will be in queue, slowing down your processing and routing inside Marketo. Solution: Reduce the number of Triggers. Convert some of the triggers to batches: Batches also run all the flow steps for every lead at once, instead of serially, which reduces total processing time.   Complexity of smart lists: The more complex a smart list, the harder it is for the system to figure it out, which increases backend processing and even creates campaign failures from timeouts. Solution: Reduce the number of nested smart lists called in a smart list. Whenever you ask Marketo to call another Smart List, it has to wait until all of the other smart lists finish, before putting together the final counts. Instead of Marketo looking for the list and running it, just put the filters in the trigger itself.   Volume of Leads: With regular cleaning and good systems design, it is fairly easy to keep your system running fast. Reduce the number of leads that can flow through with filters. Clean up the inactive leads at regular intervals.    
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Issue How to confirm ZoomInfo integration is working with Marketo.   Solution First, follow the installation guide: http://help.zoominfo.com/18441-formcomplete/installation-guide#product-overview To check if its working: Go to Marketing Activities. Navigate to the folder and then click on the Smart Campaign that runs your Form Complete. From the Smart Campaign, click the top navigation menu item, “Results”. Find the most recent “Call Webhook” activity type and double click it. The Activity Details window will pop-up (check your pop-up blocker if it does not).   Inside this window will be what you need to diagnose most problems. The easiest way to know if it worked or did not is that the Response Code should read: 200. This means it was successful in terms of sending and receiving the response in a way that the API accepted it. Anything other than 200 you should lookup with a Google search and investigate. Finally, go to the Lead  Database, and in the quick find search for the unique contact record that submitted the form to find the record that went through the Form Complete Webhook. Double click the right record from the view and that person record will load up. From the top navigation click, “Info” and scroll down till you see the custom fields you created in Step 1 (above). You should see the fields populated if all of the steps were completed successfully.   Who This Solution Applies To Customers using the ZoomInfo Integration      
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Article Text If you're finding that boxes in your Facebook Lead Ads setup are not staying checked, the issue may be related to your sandbox. This fix applies only if you have ever previously set up the same pages in your sandbox.   In this situation, you began by going to Admin > Integration > LaunchPoint and adding Facebook Lead Ads. During initial setup, you checked the boxes for the Facebook pages you want to connect to Marketo. It appeared to be set up correctly.     However, you later discovered that one or more of them actually fail to work. The next time you looked at it, some of the boxes were mysteriously un-checked.     The issue here is that the page/s you selected were previously used in a sandbox (for instance, to test them out before setting them up in production). Once you decided to move them to production, your natural assumption was that you needed to delete the sandbox integration and re-create it in production.   However, deleting the integration from the sandbox does not break the connection with Facebook. As far as Marketo is concerned, that page is still in use by the sandbox, even if the integration is deleted.   To resolve this issue, you will need to clear the page from use on the old instance and allow it to be used on the new instance. Follow these steps: Log into the instance where the Facebook page was previously used. Create a new FB Lead Ads integration (with the user who has admin rights on the page that unchecked itself). Uncheck the page and click Next. Ignore mapping and click Save.   Note: It isn't possible for Marketo Support to tell you which instance the Facebook page was used on.
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  This is a article attached image Upon signing a contract with Marketo you are provisioned a Marketo instance and a Support Service. There are four different types of Support Services which are available to meet different customer support needs: Online (Legacy) Business or PREMIER SUPPORT BUSINESS (Legacy) Premier or PREMIER SUPPORT ENTERPRISE (Legacy) Elite or PREMIER SUPPORT ELITE Each Support Service has a different Service Level Target (SLT). An SLT is the amount of time Marketo Support targets to make first contact with you after a support case has been submitted. SLTs differ for each Support Service and priority level. Priority levels range from Priority P1 to Priority P4. Here are the SLTs and priority levels for each Support Service:   Priority Online (Legacy) Business PREMIER SUPPORT BUSINESS (Legacy) Premier PREMIER SUPPORT ENTERPRISE (Legacy) Elite PREMIER SUPPORT ELITE P1 1 hour 1 hour 1 hour 30 minutes 30 minutes 30 minutes 15 minutes P2 4 hours 3 hours 2 hours 2 hours 1 hour 2 hours 30 minutes P3 6 hours 5 hours 4 hours 4 hours 2 hours 2 hours 1 hour P4 3 days 1 day 1 day 1 day 1 day 1 day 1 day   Here are the descriptions for each priority level: Priority Description P1 Mission Critical: Core business function down or potential loss of mission critical data P2 Urgent: Major feature or workflow is not functioning. Mission critical workflow and majority of user community is not blocked P3 Important: Normal usability or task completion is impacted but functional, or workaround is available P4 Minor: Minor issue requiring a correction. Normal workflow is not impacted   Find more information About Support here!  
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Issue: When creating an event the WebEx connector may throw the message: Error registering with webinar provider. exception="WebEx API call error; Self registration is not supported by this service type or current meeting. [WebEx exception ID = '110051'] "   Solution: Please make sure the event in WebEx is set up to receive registrations. To do this you need to go to the event in WebEx and check the registration required checkbox. References Create an Event with WebEx - Marketo Docs - Product Docs WebEx Event Center guide    
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Summary Leads/Forms are not appearing in Marketo but are appearing in Linkedin Issue Troubleshooting LinkedIn Lead Gen Forms issues - Leads/ Forms are not appearing in Marketo but are appearing in LinkedIn Solution Most of the time this issue is caused by insufficient permissions for the user specified in the LaunchPoint Service under "Admin > LaunchPoint." This article mentions what is required for LinkedIn lead gen forms to work on LinkedIn for the user, this is not for Marketo but it makes a great reference. https://www.linkedin.com/help/lms/answer/79635  For Marketo, we require full permissions for the integration to work.  - Campaign Manager OR Account Manager (The integration user will only be able to have one of these permissions) - Company Page Admin  - Lead Gen Forms Manager  Ensure that the user has all 3 permissions. If you made some changes to the permission, re-authorize LaunchPoint service and, try again. I would also recommend deleting and re-creating the LaunchPoint service. It is recommended every time you make changes to the permission so that the connection works without any issue. You could see the form in Marketo after this step.   If any one of the permissions is added later, I recommend creating a test lead on the form referring the document - https://www.linkedin.com/help/lms/answer/94217. The leads that fill out the form after this step would be found on Marketo. You could List Import the other leads that filled out the form.  If you are still facing the issue after verifying the above steps, please raise a support ticket with Marketo. We could verify whether the issue is with Marketo or the Integration itself. 
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Issue When I go to the Support area of Nation, I do not have full access to all the areas and tools.   Solution Our system is specific about how you need to access the Support Portal before we can authorize you to use it. The proper steps to take for us to authorize, and for you to submit cases, are as follows:   Log into your instance Click the Community tile (step 1 image) Click Support in the top banner (step 2 image) Click Submit a Case option (step 3 image) Choose from top options depending on what you need to do (step 4 image) Create a case, Manage authorized contacts, edit your Info   Simply going straight to the nation.marketo.com will not have the desired result. You must access the Support Portal from your instance by using these steps so that our system recognizes you properly. If this is your first time following these steps, your view of Step 3 will be different- not to worry, as that will be updated for you manually. Step 1 Step 2   Step 3 Step 4   If you experience issues, please email marketocares@marketo.com
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Issue Issue Description When attempting to add an additional Facebook or LinkedIn Launchpoint service, it does not appear as an option in the drop down.     Solution Issue Resolution While we only support one Launchpoint service for each integration type, we support multiple accounts through the Launchpoint service that the customer adds. The user account that is used to authenticate the service will need to have the appropriate permissions to each business page that is going to be used by the instance.
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Issue The GoToWebinar integration is not able to see a webinar that has been set up as a "Simulated Live" record type. Solution GoToWebinar requires v2 for the GoToWebinar API for the "Simulated Live" webinars.  Marketo is still on v1 of the API so "Simulated Live" webinars are not supported at this time.    Who This Solution Applies To Customers integrated with GoToWebinar
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Issue When attempting to import an audience through the Facebook Custom Audience integration an error is received with a variation of the following error text: "error_code": 1870068, "error_summary": "Contains a Disabled Audience", "error_message": "Contains a Disabled Audience: This ad set was paused because it contains at least one audience that was disabled. Disabled audiences were shared by accounts that are no longer active. To fix this issue, remove the affected audiences: <affected_audience_names>" Solution Facebook allows for audiences to be shared across multiple business managers. In the past, if one business manager was disabled after sharing an audience, the remaining mangers would still have access to that shared audience. Facebook made a policy change December 11th, 2018 which has removed the ability to access those shared audiences owned by disabled accounts.       To resolve this error, the disabled account must be reinstated by Facebook or an alternate audience with an active Facebook account must be chosen     Who This Solution Applies To Clients Utilizing Facebook Custom Audiences
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Issue Webinar integration is giving an error "Invalid Username or Password" during setup, even though the username and password are correct. The webinar provider uses your Single Sign-On (SSO) provider for login.     Solution Marketo is not able to access the SSO provider and will not be able to log into the service if SSO is used. Use the following workaround for your integration. Disable SSO for the webinar service so that a user with login and password can be used in the Marketo Launchpoint service.  Create the integration user in the webinar provider and complete the integration Re-enable SSO for your webinar service after the webinar is over.   Who This Solution Applies To Clients leveraging SSO for Launchpoint services    
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Issue Do webhook calls contribute to the daily API limit/quota visible in [Admin > Integration > Web Services > API Call Information] ?   Solution No, webhook calls are not counted as part of the daily API limit. Webhooks do not have any execution limits.  
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Issue The webhook error type "The remote server's SSL certificate or SSH fingerprint was rejected" occurs when the SSL certificate is being used on the main domain and not Sub-domains.     Solution Check the URL in Admin > Webhooks Click on the webhook in the right corner. For example, if the URL is, https://onlineservices.test.marketo.com, the certificate needs to be valid on *.test.marketo.com and not just *.Marketo.com. Check this by verifying the certificate on "https://www.sslshopper.com" and all the certificates will be listed as Subject Alternative Name's if the certificate is valid on the sub-domains. For example: For Google.com "https://www.sslshopper.com/ssl-checker.html#hostname=google.com", the certificate is valid on *.Google.com as well as all the subdomains as listed in SAN's.    
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Issue Google Adwords gives the error message " This Google AdWords account is already connected to Marketo and can only be used once. Revoke access in your Google account settings and try again." Solution 1. Click on the Gear Menu in Adwords and Click on "Account Access" tab under account settings. 2. Under Actions menu, Select "Edit Google accounts info" for the Adwords user credentials used in Marketo 3. That will bring up a separate page -  myaccount.google.com. 4. In the "Sign-in & security" page there's a "Connected apps & sites" section that lists all of the apps connected to the account - one of them should be Marketo. 5. Clicking the "Manage Apps" link should bring up a list of apps, and clicking on the Marketo app should give you the option to Remove. 6. Once removed, you should be able to reauthorize the account in Marketo.    
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Issue Is it possible to integrate multiple social media accounts with Marketo for integration with services such as Facebook and Google? Solution There is  only one LaunchPoint service for each, but multiple accounts can be referenced in : Lead gen forms - Linkedln Custom audiences - Facebook    
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Issue What type of formats are accepted for uploading data to Facebook custom audiences from Marketo?   Solution Note: The phone numbers must always have the country code included even if they are in the same country as your business.. The endpoint for facebook allows the following formats: 1-234-567-8910 12345678910 +44 123 456 7890 With or without punctuation is allowed.          
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Issue A webhook that looks to be structured the same as other functioning webhooks is failing with HTTP Error 400: Bad URL request. Solution A 400 error message usually means that the request was malformed. In other words, the data stream sent by the client to the server wasn't formatted in the exact way required by the receiving service.  You will need to work with the service you are trying to reach to figure out the exact cause of the error with the webhook.
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