Use Tokens in Embedded Marketo Forms

[Ruth_Baucom]

We often use tokens in our Marketo forms to make it easy to update things like legal disclaimers and field labels. However, the tokens only work when a Marketo form is used on a Marketo LP, not when a Marketo form is embedded on a 3rd-party page. We'd love for tokens to work and adopt the token values of the program the form lives in in Marketo. There are also system tokens like a date/time timestamp that don't work in embedded forms.

[Grégoire_Miche2]

That would suppose 2 things:

• That the forms are stored in programs, so that they can inherit from {{my. tokens, which is not recommended (it's more efficient for maintenance purpose to store forms in the design studio)
• That the Marketo data can be published to a third party web site, which would cause some data security issues, exactly as form prefill would.

So this is not really possible.

-Greg

[Casey_Grimes]

Just noting from a technical point of view on top of all of this that Marketo forms and tokens don't necessarily play well together even in Marketo environments; for example, I've set up forms in the past that dynamically change via {{my.tokens}} for rolling picklist values, and this renders the form extremely difficult to edit in the form editor due to how forms themselves are composed. Such a rework would require the forms themselves be redone from the ground up in order to not cause such issues.