One idea that exists in the Salesforce world and I think has spurred the adoption of that platform tremendously, but that doesn't exist in Marketo yet is that of a developer sandbox. As Marketo plays a more central role as a multi-channel marketing automation platform - not everything gets routed through CRM's these days - and would play a pivotal role in helping developers better understand how to interact with a marketo instance. The "developer sandbox" would be different than a sandbox tied to a customer's contract as it would be:
Why would Marketo want to even bother with this?
Marketo partners can already benefit from a sandbox, provided that they reach a certain level of partnership.
But I agree that copying SFDC approach here would be valuable.
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