Proper Case, Please

Proper Case, Please

Though I know that I can change the case of a name in Excel before importing into Marketo, it would be nice if Marketo had a function that allowed me to change case when placing data fields for personalization in an e-mail.  If the First Name field
contains BOB or bob, and my email starts with Dear <First Name>, I'd like it to appear as Dear Bob instead of Dear BOB or Dear bob.
5 Comments
Justin_Martin
Level 1
In HTML you can add style = "text-transform:capitalize".
Josh_Perry1
Level 7
You might also checkout: http://www.cloudetlhooks.com/#sthash.h4BDVoDs.dpbs  They offer a webhook that does this.  
Cathy_Danahy
Level 2

Link does not work

SanfordWhiteman
Level 10 - Community Moderator

Trivial (on a technical level) to do in Velocity.

Knowing the actual case the person uses is of course impossible. You will always run the risk of offending someone by "fixing" their name, especially those whose last names connote/derive from nobility.

kh-lschutte
Community Manager
Status changed to: Already have it