Engagement programs are great. They're especially powerful if used in combination with Content Item Programs; programs that contain all the assets for a single content item. By updating the member status in these programs once they've been requested, you can easily govern which lead/contact has already been sent a particular piece of content. Using this combination of Engagement Programs and Content Item Programs allows you to 'mix-and-match' content, using the same content item in multiple engagement programs without sending the same piece twice.
If you're going to 'mix-and-match' content you'd want to be able to identify which nurture program was responsible for driving traffic to your pages/site. For example; you'd want the value for 'utm_campaign' to come from the Engagement Program and the value for 'utm_content' to be set by the Content Item Program.
The way this currently works is that the engagement program does a handoff of the contact to the engagement program. Once the contact is in the Content Item Program there is no relation back to the Engagement Program. Which to me doesn't make sense.
The way I see this working is that the Content Item Program, on execution, looks at the Engagement Program and pulls in all the tokens as 'inherited' tokens. Any tokens that are in both programs would be considered 'Overwritten' by the Content Item Program (lowest level).
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