Remove Bot clicks and open from Email performance report.
Hi, I found that Email performance report includes the bot clicks and opens and that gives a wrong report. This kind of report is not good for reporting purpose.
To find out if the click and open was done by bot I studied the activity log of the leads and found that the activity was like this:
Send email-->Email click-->Email delivered.
Send email-->Email open-->Email delivered
This dot click and open happens due to the email checkers on the recipient email server.
The real click done by lead has activity log in this way:
Send email--->Email delivered--->Email click or Email open--->visist webpage
I wold like to know what Marketo is doing to over come this?
I would suggest marketo to create a Algorithm that create email performance report by tracking the leads activity log in the above mentioned way.
Send email--->Email delivered--->Email click or Email open-->Visit webpage.
Not so. Your description only accounts for a subset of mail scanners.
The more advanced scanners are not detected with this method. That’s the whole idea, the pattern is identical to a human interaction (otherwise the malicious person would simply take advantage of the predictable pattern).
Several Marketo users are experiencing false email clicks activity due to a link scanner on the recipients' email server. The link scanner is clicking links in the email to make sure it is safe before the email is delivered to the inbox. In Marketo today, we are able to adjust our scoring rules and smart list/campaign rules for these 'false clicks'. But we are not able to adjust the standard Marketo email reports to remove these false clicks. My recommendation is for Marketo to adjust their "link click" criteria in their standard reports to remove these false email clicks from the data that is displaying in their reports.
To read more on the false clicks - read this post:
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