Remove Bot clicks and open from Email performance report. Hi, I found that Email performance report includes the bot clicks and opens and that gives a wrong report. This kind of report is not good for reporting purpose. To find out if the click and open was done by bot I studied the activity log of the leads and found that the activity was like this: Send email-->Email click-->Email delivered. Send email-->Email open-->Email delivered This dot click and open happens due to the email checkers on the recipient email server. The real click done by lead has activity log in this way: Send email--->Email delivered--->Email click or Email open--->visist webpage I wold like to know what Marketo is doing to over come this? I would suggest marketo to create a Algorithm that create email performance report by tracking the leads activity log in the above mentioned way. Send email--->Email delivered--->Email click or Email open-->Visit webpage.
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