Deeper Statistic on Email Link Clicks

[Anonymous]

Marketo,

You guys provide really great stats on email sends, open rate, click through rate, unsubscribe rate, but we need deeper analytics.

How incredible would it be if you had a "Preview Email w/ Stats" button, which pulled up a preview of the email that was sent. Imagine if you could hover your cursor over any link in the email, and a statistics bubble pops up with how many people clicked that specific link. THEN, if you click the bubble it pulls a smart list of all leads that clicked that link!

My life would be complete with this feature.

btw, I think Eloqua has this feature...

Here is a screenshot of what I am envisioning, please excuse my amature UI/editing skills.

[Anonymous]

This is called Visual Click-through in Eloqua.  Really useful, and would be awesome if Marketo had it, too 🙂

[Anonymous]

Great idea, I would find this very helpful.  Exact Target has the feature too, or at least they did 3 years ago when I was a customer.

[Anonymous]

I also miss this feature from Exact Target. It's such a snazzy report to share with others. Over-all, though, there's no comparison between ET and Marketo!

[Anonymous]

This feature will help drive strategic decisions on the placement of links in emails & landing pages

[Anonymous]

I would LOVE this feature. It could even be simpler as a list!

[Anonymous]

Yes Yes Yes!  Also agree that I'd be happy to see it as a list too.  We really need this. We had this on our old system as well. And while I'm SO glad to be on Marketo, this piece is a killer.

[Anonymous]

LOVE this would be very valuable.

[Anonymous]

I would absolutely love to see this as a feature in the near future. Having worked in Eloqua and RightNow Marketing, both of which have this feature as standard, I really miss this view and the valuable insight it gives.

[Becky_Miner]

Act-On Software also had this feature.  It's what I miss the most.