With the event of the GDPR, we need to better control who can change which data in Marketo.
The issue is that the "block field update" functionality if far too limited, being an on-off toggle. We would need to be able to precisely define which user can update sensitive fields such as preferences or unsubscribe, as well as which user can activate or run a campaign that includes a data value change on these fields. And we also need to be able prevent update of these fields by unauthorized users through import. Similarly, we should be able to block update for some API users and not for others.
So, at the end of the day, "block field update" should be enhanced so that selective rights can be assigned to user roles. This applies for the following update sources:
-Greg
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