In this spotlight series, we interview @Katja_Keesom, who is a Community Advisor for the Marketing Nation Community. Katja is a Senior MarTech Consultant at Chapman Bright BV, based out of Oosterhout, The Netherlands. Read her spotlight below to learn about how she got started in Marketo, her advice for Marketo novices, and more!
After university I was actually looking for inspiration and worked at a Tobacco wholesaler for a while, before starting a role as Analyst in the Commercial department of DHL Express. That proved to be the environment I would do well in, as I stayed with the company for more than 20 years.
What was your first role and initial reaction to the platform? At DHL Express Netherlands, I had been in a database marketeer role for several years, without any automation tools. I don’t give up easy, so leveraging tools like Excel and SPSS I managed to get some processes running “being my own automation engine”. When the Global Marketing team were looking to migrate from the old tools to a Marketing Automation Platform, they asked me to be involved in the platform selection process and set up of the pilot, which was run in my country. It was a great joy to see that a tool like Marketo could actually add the automation to run what was in my mind at scale. Very exciting!
Running checks on the database and finding opportunities to optimize background processes. It can be very satisfying to optimize performance and improve data quality.
Being able to jumpstart so many users’ journey in Marketo around the world.
Don’t be daunted. Start with learning the basics and trust that between your growing experience, the documentation you hopefully have in your organization and the community you will learn really quickly.
My phone I’m afraid.
Spend my time supporting local initiatives in my hometown.
Giving others the chance to shine.
Going for a nice long walk, alone with my thoughts.
Pictures, they are the memories of all the special moments of my lifetime.
Connect with @Katja_Keesom:
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