Adobe Marketo Engage Community Lens: April 2024

Jon_Chen · ‎04-18-2024

Greetings and welcome to the 13th edition of the Adobe Marketo Engage Community Lens! In this update, we're excited to share several key announcements. These include the launch of the Marketo Community Mentorship Program, insightful on-demand sessions from Adobe Summit, and enlightening blogs covering topics such as leveraging product usage data and integrating ChatGPT into your marketing automation workflow. Additionally, dive into blogs on velocity scripts and Marketo Engage data architecture. Read all the announcements below and let us know what you think!

Highlights

Marketo Community Mentorship Program: Announcing the launch of the Marketo Community's inaugural mentorship program! Whether you're keen on advancing your skills through Marketo certifications or eager to guide a group of aspiring professionals in acquiring these certifications, this program is tailored for you. Our initiative pairs experts (Mentors) with learners (Aspirants), fostering a rich exchange of knowledge, guidance, and networking opportunities. The program kicks off on May 13th, and we're currently accepting applications from both Aspirants and Mentors until May 3rd. If you're interested, please check out our Community post and apply via the links provided at the bottom of the page!
[Video] Watch Informative Marketo Sessions from Adobe Summit: With over 200 sessions at Adobe Summit and keynotes featuring key Adobe executives, the CEO of Delta (Ed Bastian), Guy Raz, Shaquille O’Neal, and more, this year’s conference was one for the books. Be sure to check out some of the amazing Marketo Engage sessions which are now available on-demand:
[Video] Integrating ChatGPT with Marketo: Explore the cutting-edge integration of ChatGPT with Marketo in this insightful blog and video post by Marketo Champion @Tyron_Pretorius. Learn how to classify leads and detect bot form-fills using ChatGPT via webhooks and Zapier automation. With step-by-step guidance, unlock the potential of AI-driven insights to enhance your marketing strategies. Read more to uncover the future of marketing intelligence!
- Bonus Blog: Don’t forget to check out Tyron’s follow up blog and video on Analyzing Data with ChatGPT, with an included example of optimizing email send time!
[Video] April Champion Office Hours: In the latest Champion Office Hours featuring @Jenny_Robertso7, @mmaurier, @bethmassura, @John_Grundy1, and @Josh, listen to expert takes on what it’s like to transition from a marketing automation specialist to a consultant, key Marketo updates revealed at Adobe Summit, AI’s impact on marketing automation, and much more. Give this video a watch and don’t miss out on these monthly sessions!
[Report] State of Marketing Automation: Published at Adobe Summit 2024, this report highlights key trends in the marketing automation industry, including Gen AI, conversational marketing, buying group engagement, and more. Read the full report on Community.
Considerations for Using a Distribution List for Email Sends: Learn how to create email aliases for internal communications with the Adobe Professional Services team. While possible, careful planning is essential due to tracking limitations, unsubscribes, manual management, and legal compliance. For optimal control and effectiveness, explore managing distribution lists via static lists in Marketo.
Mastering Customer Onboarding with Product Usage Data: With this expertly crafted template by @shannonmacq, you'll seamlessly guide customers through an engaging onboarding and nurture process. Start with a warm welcome, offer tailored setup guidance, and use data insights to drive adoption.
A Syntax Tip for Velocity: Discover a key tip on of Velocity Templating Language (VTL) with a concise breakdown from Community veteran @SanfordWhiteman. In this blog, Sanford discusses the unexpected output of a seemingly straightforward code snippet and uncovers its nuances. Learn to optimize your VTL scripts efficiently with a map-first approach. Read on to find out more!
Navigating the Marketo Engage Login Migration to Adobe Identity: Adobe has announced that the login experience for Marketo Engage will be migrating to Adobe ID. To get ahead of this, check out Champion Katja K.’s blog on her product-informed tips to navigate this process as smoothly as possible.
Data Architecture for the Non-Data Architect: In the world of marketing, data reigns supreme. Every click, order, and response is a data point waiting to be utilized for creating meaningful experiences. Marketo Engage is the key to unlocking this treasure trove and understanding its data architecture is essential. From the Person object, capturing individual details, to Custom Objects for multiple data sets, and Program Member Custom Fields for dynamic program-specific data, learn how to harness the power of data to drive engagement, sales, and brand trust!

In Case You Missed It

[On-demand Webinar] Pratical Applications of Marketo Engage REST API: Streamed on April 17^th, this highly insightful webinar demonstrates the potential of Marketo Engage's REST API. Learn how to streamline workflows, automate tasks, and save time with real-world examples. Register now for access to the recording!
Announcing the 2024 Adobe Experience Maker Awards Winners!: Join us in congratulating the individuals and companies across this year’s global and regional award categories. Every one of them is truly remarkable, setting bold new standards for their organizations and industries with Adobe Experience Cloud solutions. We’d like to specifically congratulate Deloitte Touche Tohmatsu India Limited, the winner of the Engager category which recognizes the company delivering personalized, relevant content to the right audience at the right time to nurture engagement and drive measurable results.
Using Temporary Objects with Multiple Scripts for your Emails: Discover how Marketo's Velocity scripting enhances email campaigns with efficient data manipulation and personalized content. Learn best practices for leveraging temporary objects and multiple script tokens to drive engagement and maximize results.
[Video] Webhook Quick Start Guide: Discover the power of Marketo webhooks for seamless integration with third-party systems, enabling tasks like sending Slack messages, triggering Zapier workflows, or routing leads within Salesforce. This comprehensive guide by @Tyron_Pretorius covers webhook setup, configuration, token usage, debugging tips, and real-world use cases, empowering you to leverage API requests effectively.
Streamline Lead Import and Subscription Management: Discover how to enhance your marketing efficiency with Data Transfer Hub, a service by Adobe's Professional Services group. Read @Kevin_Tuttle1's article as he explains how to seamlessly import leads from CSV files into Marketo and streamline program creation, automate tedious tasks, and customize program settings, and more.
Using Self-Service Flow Steps instead of Webhooks: In this “oldie but goodie” blog by Champion @Josh, discover the amazing potential of Marketo's Self-Service Flow Steps (SSFS) and its impact in smart campaign management. SSFS expands the realm of possibilities by offering customizable flow actions, simplifying setup for non-technical users, supporting batch operations, ensuring reliability with asynchronous operation, and broadening data scope for operations. Say goodbye to the limitations of traditional webhooks and embrace a new era of campaign innovation. Read more to unlock the full potential of SSFS!

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