In case you're short on time, hop to these timestamps for a quick listen:
[09:46] Transitioning from a marketing automation specialist to a consultant involves developing skills in problem-solving, asking the right questions, and adapting to uncertainties.
[18:29] Exciting Marketo updates announced at Adobe Summit include a new email editor, meeting scheduling on landing pages, AI-driven webinar experiences, and Adobe Journey Optimizer for B2B.
[22:21] AI's impact in marketing automation remains an area of skepticism for some, who await solutions that truly save time and enhance processes, especially in content creation and management.
[36:31] Utilizing program templates in Marketo simplifies campaign creation by providing pre-set structures for common marketing initiatives.
[42:25] Managing duplicates in Marketo requires a combination of manual efforts, process improvements to prevent new duplicates, and potentially utilizing AI for merging via APIs.
[47:44] Test, test, test email subject lines and content to ensure high engagement rates. Remove old records that don't engage to maintain data quality.
[53:14] Utilize Marketo's local asset expiration feature to automatically deactivate assets or campaigns after a specified period, improving database performance and maintenance.
Got questions or comments? Let the panelists know your thoughts in the comment section below!
Also, don't forget that you can ask YOUR question at future Champion Office Hours, which occur monthly and always include a panel of Marketo experts. Be sure to join the Adobe MUG Chapter or subscribe to the Marketo Engage Youtube Channel for future sessions!
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