Champion Program Blogs

Scoring leads is a fundamental part of building a marketing qualification mechanism in Marketo. This blog post will show you how to score the values a

Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have t

If you are new to Marketo the prospect of building a lead scoring mechanism can be intimidating. There is alignment needed across the sales and market

A matrix scoring model looks at a lead's value via two paradigms and pivots them against each other:

•  Ideal Customer Profile fit
•  Engagement

The Ide