I am happy to share that I have just completed my Certification Exam. I passed it. Below are some notes of the points that I remember that were covered. I will be expanding with more details during the next few weeks. It is very comprehensive and you need to be very familiar with the platform but it is not hard. If you use Marketo comprehensively, you would be able to pass it. Good luck! Feel free to ask any questions that you may have.
Exam
75 questions in 90 minutes
1. Tokens
You should understand very well tokens:
Different types of tokens
Locations where you can create tokens
System tokens that you can use
Names of different tokens
2. Reports
Practice reporting is important. The questions asked are easy if you have practice pulling reports.
It is important that you understand the benefits of each report and the type of information that you can obtain from them so you can decide when to select them.
Practice with life scenarios!
3. Deliverability
Things that can be done to improve deliverability
System lists
4. Program Types and when to use it
Some scenarios are provided and you need to choose which program would be best for that situation. Example: Email Program VS Default Program
5. A/B Testing
How to set it up and available options.
6. Channels and Program Statuses
When to use channels.
Examples are presented and you need to choose.
How people move through program steps
7. Nurture Programs
It is important that you understand well how nurture programs work. There are multiple questions related to nurtures.
How to add people to nurture
How transition rules are used
Steps to activate content
Logic of how emails are delivered when content has been exhausted
Understand concepts of exhausted, streams, cadence
8. Scoring
Understanding how to set up scoring models in global companies that have regional requirements
Scoring and tokens
How to reset score to zero
How to set up scoring points
How to use changes in scores in campaigns
9. Segmentation, Dynamic Content, Snippets
Understand how segmentation works
Understand the difference between segments and smart lists
Understand when snippets can be used
10. Forms
Understand field types
Understand visibility rules
11. Landing pages
Understand where to modify landing page URLs
Understand landing page reporting
12. Filters, Triggers and Flows
Understand triggers and filters
Understand advanced filters
Understand flow actions
Understand wait steps
Understand when to send alerts
When to use them, what they mean
13. CRM Sync
Understand basic functionality of data integration with CRM
Basic understanding of Marketo Sales Insights
14. Acquisition Program
Why and how to set up acquisition programs
15. Cost
How to set up costs to calculate results
16. System Smart Lists
Be familiar with the names of all of them
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