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16 Things that you should know to pass your Certification Exam

I am happy to share that I have just completed my Certification Exam.  I passed it.  Below are some notes of the points that I remember that were covered. I will be expanding with more details during the next few weeks.  It is very comprehensive and you need to be very familiar with the platform but it is not hard. If you use Marketo comprehensively, you would be able to pass it.  Good luck!   Feel free to ask any questions that you may have.


75 questions in 90 minutes

1. Tokens

You should understand very well tokens:

Different types of tokens

Locations where you can create tokens

System tokens that you can use

Names of different tokens

2. Reports

Practice reporting is important. The questions asked are easy if you have practice pulling reports.

It is important that you understand the benefits of each report and the type of information that you can obtain from them so you can decide when to select them.

Practice with life scenarios!

3. Deliverability

Things that can be done to improve deliverability

System lists

4. Program Types and when to use it

Some scenarios are provided and you need to choose which program would be best for that situation. Example: Email Program VS Default Program

5. A/B Testing

How to set it up and available options.

6. Channels and Program Statuses

When to use channels.

Examples are presented and you need to choose.

How people move through program steps

7. Nurture Programs

It is important that you understand well how nurture programs work.  There are multiple questions related to nurtures.

How to add people to nurture

How transition rules are used

Steps to activate content

Logic of how emails are delivered when content has been exhausted

Understand concepts of exhausted, streams, cadence

8. Scoring

Understanding how to set up scoring models in global companies that have regional requirements

Scoring and tokens

How to reset score to zero

How to set up scoring points

How to use changes in scores in campaigns

9. Segmentation, Dynamic Content, Snippets

Understand how segmentation works

Understand the difference between segments and smart lists

Understand when snippets can be used

10. Forms

Understand field types

Understand visibility rules

11. Landing pages

Understand where to modify landing page URLs

Understand landing page reporting

12. Filters, Triggers and Flows

Understand triggers and filters

Understand advanced filters

Understand flow actions

Understand wait steps

Understand when to send alerts

When to use them, what they mean

13. CRM Sync

Understand basic functionality of data integration with CRM

Basic understanding of Marketo Sales Insights

14. Acquisition Program

Why and how to set up acquisition programs

15. Cost

How to set up costs to calculate results

16. System Smart Lists

Be familiar with the names of all of them

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