Often, I see an email in my personal inbox with features or aesthetics I really like at which point I'm curious what the email was built in or with. Is there an easy way to determine what was used for each email?
For example, I noticed that all unsubscribe links with "list-manage.com" in them are from MailChimp based emails. Some links have "/pub/optout" in them, some others have "https://click.email." in them. Alternatively, I tried using the "view in browser" links and using view source but couldn't find anything useful. Are there any dead giveaways to if an email was created in Marketo?
Do you mean sent from Marketo? You can look for a X-MarketoID header.
To get some clues you can do some of the below
I tried to view source and read between the <head> and </head> tags but I couldn't find an ID. Where would the header information be located?
Thanks Sanford! If anyone's looking for the SMTP headers, I found this using the "Show original" option from the drop down menu in gmail!
I like the Datanyze Insider Chrome extension for this! Visit the sender's company website and click the extension in your browser. It will show you many of the technologies detected on the page. You might see something like MailChimp listed under "Email Delivery" while Marketo would be listed under "Marketing Automation."
No surprise here: looks like Marketo is the MA platform of choice for Marketo!
But if a company uses multiple ESPs/MA platforms, that won't tell you which was used for a given email.
The SMTP headers are the source of truth here.