Email editor 2.0: support tokens in the preheader

Email editor 2.0: support tokens in the preheader

The new preheader feature (in email properties dialog) does not support tokens. It would be great if it could.


Level 7

Greg, what client is it not working for you in, what experience do you see, I use Text tokens and it works for me in Gmail. I double checked to see if it supported Rich Text tokens too and get the same experience, happy to test more:


Screen Shot 2017-04-20 at 21.17.43.png


Screen Shot 2017-04-20 at 21.20.10.png


Screen Shot 2017-04-20 at 21.20.28.png

HI Frank,

This is not supported and cause some errors... See this: Problem with Lead.First Name Token in an email Preheader


Level 7

Thanks Greg, I rechecked and you're correct {{lead. tokens don't work, but the unfortunate thing is that normal tokens do work for me in Gmail, but if Justin confirms that tokens don't work I may remove as I'm only rolling out new tokenized templates and still am testing.

I have an enhancement ticket filed for this. I'll update you when I know more about the ETA.

Not applicable

Has this ever been addressed? We are encountering the same issue in our organization now.



Community Manager
Status changed to: Open Ideas