Count clickers like openers if images aren’t diplayed

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Count clickers like openers if images aren’t diplayed

Currently if someone opens an email without allowing the display of images, he can't be recordable like opener

And if he clicks on the email, he is recorded like clickers but not like opener

So the idea would be to count clickers like openers if images aren’t diplayed, because it's impossible to click an email without opening it.

8 Comments
Level 10 - Community Moderator

The problem with this is that if you use Opens to determine how many people viewed the email with images (i.e. in the ideal form) you will no longer know the difference in engagement.  There really needs to be a new category (Downloaded Images).

Anonymous
Not applicable

B that's the problem, isn't it?  How can Marketo distinguish between these 2 cases:  Someone never opens the email, vs. Someone opened it but never clicked "download images" if they're using a mail client that blocks images by default, like Outlook.

Mailchimp has a good write-up on "Open Tracking Accuracy" About Open Tracking | MailChimp.com: KB Article

Anonymous
Not applicable

Ok but it's impossible to click a link without open the email. So if someone clicks on the email, you don't agree with the idea that you can record him like opener too?

Level 10 - Community Moderator

The lead may have opened the email but they are not openers *given the existing definition of opens*. It's a backward compatibility break because people currently use Opens as a way to measure image impressions. You can't just go and change that. You need a new type of action.

Anonymous
Not applicable

Ok I think I understand your point of view.

So for you, it would be :

The openers without downloading images (how do you calculate them?)

The openers with downloading images

The openers without downloading images but who clicked on a link

Anonymous
Not applicable

There's also mobile opens, or anyone who opens a text version of an email, which AFAIK are not counted as opens. 

This functionality already exists. In the Email Performance Report, the Opens count will be incremented by one if a Click occurs and a corresponding Open hasn't yet been recorded. However, our Smart Lists operate strictly over the activity table. So, since an open didn't ever occur, that lead will not automatically appear here. Is is technically challenging to change that behavior.

See this:

Why Does My Smart List Count Not Match the Email Performance Report?

Community Manager
Status changed to: Open Ideas