Brooke_Bartos1

Hi Lucas,You'll want to work with your Salesforce Admin to make sure that the Marketo Sync User has Read/Write access to both Leads and Contacts in Salesforce. If the permissions are there, and there are no custom rules in place around syncing from SFDC to Marketo, then you should be able to see, ac...

Hi Randy,With regard to them getting the three emails at roughly the same time if they engage with all three, you'll want to be cognizant of your email communication limits (Admin). Most are typically a 2 per day, 5 per 7 days, so you'll need to know where you stand on that. Additionally, it's typic...

Hi Cherie! A great example of a use case is exactly as you mentioned. For example, if you have a series of events that an individual can chose from, you would want to leverage the default program as the top level program where you can control tokens and house shared assets suchs as registration pag...

Your distribution is sent to Champion 0%, with 100% being Challenger. Your email then will be distributed to each of the Challengers equally, for 100% of your qualified audience. Essentially, this setup ignores the Champion as an option. Here's a link to the docs.marketo on setup for testing: Champi...

Microsoft Click Dimensions.

I've used Knak and had great reuslts, but I've also used Grazitti Interactive on several projects where I wanted a very robust, coded to a a design, master template for Marketo Editor 2.0. My templates from them contain roughtly 35-40 module options, so they can be used for any different type of lay...

Don't forget the fundamentals! No matter how complex your marketing efforts become, if you neglect the basics you could be missing your easy wins and the little pieces that are the building blocks for long-term success.

I often find them to be neglected or forgotten. And even people who were taught to make the changes don't necessarily know why or what it means in the inbox!