Scott_Kendrick

Looking to understand what other marketing leads are doing for reporting on the standard lead funnel - e.g. Leads, to MQL, to SAL, to SQL. Possibly three different ways to do this1. Make the funnel steps relative --- meaning for a given time period (let's say last 4 quarters), report on how many lea...

For a long time we've been going back and forth on best metrics to help illustrate the health of our funnel from top (new names) all the way through to closed $. I'm interested what other companies are tracking, first starting with metrics for you executive staff (clearly internally metrics for mar...

I never understand the data discrepancies I find in various reports in Marketo RCE.In a Program Opportunity report I look at New Names introduced by Program.Then in a Lead report I look at Leads introduced by Lead Source. The two numbers for any give program are drastically different. Can anyone he...

Curious how others have done this - we run webinars and would like to track all leads generated by the webinars include the replay on the website back to the webinar program. Two challenges- we don't want to create a viewing form for every webinar we produce and therefore are using a common access ...

All of our webinar programs have a campaign to change program status to Attended On-Demand, when the lead visits the webpage with that replay. The smart list has the following (using All Filters)- trigger - Form Is Filled (this is a common lightbox form used on all webinars)- trigger - Visits Web P...