When linking a mailto: link, add the option to include a subject line within the dialog box. There is currently a way to do this using a third party website however it would be useful if we didn't need to leave Marketo to do this.
Thanks for your reply Josh. This way is certainly easier than the third-party website we were using to generate the code. As many of our users aren't HTML-savvy at all, I still believe it would be easier to simply include in the pop-up dialog box.
In fact, if you don't URI-encode special characters in the subject you'll break the link (this is equally true of any URL). So you can't just type the URL from scratch.
Compare unencoded:
<ahref="mailto:sandy@figureone.com?subject=Time for tea & crumpets">1</a>