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Adding a promotion image in Gmail

Question asked by Michael McGowan on Feb 5, 2019
Latest reply on Feb 6, 2019 by Sanford Whiteman

Hi everyone,

I am trying to implement a promotional image on Gmail as described in this article here. https://blog.returnpath.com/promoting-meaningful-communication-with-gmail-promotions-update/

 

This seems to bypass the issues talked about in this thread here https://nation.marketo.com/thread/40803-how-do-we-get-our-company-logo-to-show-in-gmail

 

I know that Marketo does not allow JSON code in the email so I am using microdata in the body tags to try an implement this.

Using Litmus' Gmail Promotions Builder tool https://litmus.com/community/gmail-promotions-builder it gave me this code

(Imagepath is the URL to the image hosted in our Marketo instance)

<div itemscope itemtype="http://schema.org/Organization">

  <meta itemprop="name" content="Gmail" />

  <meta itemprop="logo" content="https://imagepath/image.png" />

</div>

 

Yet, when I send an email to my Gmail account, the logo is not showing up. When I check the code in the template I find that Marketo keeps changing the code in the first line to

    <div itemscope="" itemtype="http://schema.org/Organization">

Would this be enough to stop the image from rendering? Has anyone had success in implementing this? Any help would be appreciated.

 

Michael

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