Devraj Grewal

Normalizing Job Titles vs. eliminating them

Discussion created by Devraj Grewal Champion on Mar 28, 2017
Latest reply on Nov 17, 2019 by Nicholas Manojlovic

Hello Community,


Though I'd get your feedback on this. I was curious how you guys are choosing to manage job titles. When we have job titles like "CFO" and "Chief Financial Officer", both will have the Job Role of "C-Level" and the Job Function of "Finance" because they are the same exact role despite minor differences in the job title. What is the best course of action to ensure a clean and normalized database?


- normalize both job titles and spell out the initials to "Chief Financial Officer"

- don't rely on job title altogether and only look at a lead's Job Role (hierarchy) and Job Function (department)

- just keep them the way they are


I'm thinking that there is so much variation in job title, that marketers may choose to only want to know a lead's role (hierarchy) and function (department) to determine if they are a good lead to market to.


Feedback is appreciated.