Though I'd get your feedback on this. I was curious how you guys are choosing to manage job titles. When we have job titles like "CFO" and "Chief Financial Officer", both will have the Job Role of "C-Level" and the Job Function of "Finance" because they are the same exact role despite minor differences in the job title. What is the best course of action to ensure a clean and normalized database?
- normalize both job titles and spell out the initials to "Chief Financial Officer"
- don't rely on job title altogether and only look at a lead's Job Role (hierarchy) and Job Function (department)
- just keep them the way they are
I'm thinking that there is so much variation in job title, that marketers may choose to only want to know a lead's role (hierarchy) and function (department) to determine if they are a good lead to market to.
Feedback is appreciated.