Devraj, Many of our customers uset our product for job title segmentation, and here is what we see people prefer in general, and we do this ourselves as well: 1. Leave the job title along as is. Sale people often tell you don't change people's job titles just to normalize them. People like to be addressed by their actual job title, not some normalized job title. For example, if a person's job title is "Director of Growth Hacking", they would prefer you call them that, and not "Director of Marketing" 2. Use job function and job Level segmentation to drive automation and analytics. 3. More customers are now going deeper with job sub-function, for example, if the job title is "VP of Demand Generation", then level - Executive, function = Marketing, and sub-function = Demand Generation. I hope this helps. Ed King
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