We are a global company that is currently set up on Salesforce and Marketo. The organization has been on Salesforce for several years now and we are just preparing for the global release of Marketo.
Right now, we are running into an issue with ROI reporting when dealing with multiple currencies. As you know, Marketo can only work in a single currency (Right now set up for USD). However, all of our sales data within Salesforce is input in the local currency format. When calculating ROI, this starts becoming an issue because Marketo applies the dollar format for all foreign currencies. Also, when putting in program costs in Marketo, the system wants the format to be in dollars. As you can imagine, this will create issues when you are calculating ROI using two different currency formats.
Has anyone else run into this issue? If so, have you found any solutions to dealing with it? Any input on this is greatly appreciated. Thanks!