6 Replies Latest reply on Apr 21, 2015 7:47 AM by Jeff Smith

    Success Logic in Engagement Program

    Heather DeGrave
      We have 3 engagement programs currently running. We'd like to set the program success to be if the email recipient clicks in 2 or more of the 4 emails.

      Is there a way to do this without defining which emails they would have had to click in?
      For instance, I don't want [(1 or 2) and (3 or 4)].
        • Re: Success Logic in Engagement Program
          Joe Reitz
          I imagine there are a few ways to do it, but here's what we do:

          SMARTLIST
          Trigger: "Clicks Link in Email"
               Email contains "[program name]".
                     Constraint: "Link Not Contains" unsubscribe.
                     Constraint: "Minimum number of times"

          FLOW
          Here we set our interesting moments, set acquisition program/lead source if empty, and change the program status to success.


          Note: You'd need a separate one of these Smart Campaigns for each engagement program
          • Re: Success Logic in Engagement Program
            Heather DeGrave
            When I do this, it only shows people who clicked at least twice in any one of the emails, not at least once in at least 2 emails.
            • Re: Success Logic in Engagement Program
              Jeff Smith
              Could you do a simple clicked link in email trigger that adds them to a list? Then, if they are a member of any two-list combination (ex: A and B, A and C, or B and C), you change program status to success. Something like that might be one way to Jimmy rig it.
              • Re: Success Logic in Engagement Program
                Rachit Puri
                I had a similar challenge and here's what I did:
                - Create a custom score type field - Nurture Email Click Counter.
                - In each of the campaigns for recording email clicks, I would do a +1 for Nurture Email Click Counter.
                - When the lead goes to a new stream, I would reset it back to 0.
                - Similarly, when a lead goes to a new drip campaign, I would reset it back to 0.

                Not the most efficient way to achieve this but is easy way around MKTO limitation to track email clicks separately.
                • Re: Success Logic in Engagement Program
                  Heather DeGrave
                  Hi everyone,
                  Jeff - I tried your suggestion but received an error when I tried to create the smart list with the suggested logic of (1 and 2) or (1 and 3) or (1 and 4) or (2 and 3) and so on...
                  It will not save the logic with repeated filters.

                  Richit - We have several engagement programs running at the same time, where any of our contact could be receiving any or all of the program emails. Unless we create a Click Counter for every Engagement Program, I don't think this will work for us.
                   
                  • Re: Success Logic in Engagement Program
                    Jeff Smith
                    I'm not sure why you'd get an error, unless you've got it entered exactly as you've shown above. You can't repeat numbers in the logic. It would have to be (1 and 2) or (3 and 4) or (5 and 6) or (7 and 8), where each of those is a Member of List filter. 2 and 7 may in fact point to the same list, for example. I can't see why it would reject that logic.