About raiashutosh

raiashutosh · ‎10-31-2024

Yes, I added a global variable for that element in the email template itself so that I can change it in the email editor as per the email requirements. You can have a default value and change it as and when needed. In the screenshot, you can see a variable for the litmus tracking pixel, which I had to add to each email. Thanks!

raiashutosh · ‎03-02-2023

Hi, I am facing a similar issue, can't find half of my folders in the view all section. I have to click on "Show more" a million times to make it available for selection. Now, I am doubting if it is selecting all the email campaigns in the folder or not.

raiashutosh · ‎12-20-2022

Thanks, @Darshil_Shah1, I'll try now.

raiashutosh · ‎12-19-2022

Hi, I am trying to delete a segment that we won't be using, I understand that you have to look at the used by tab and delete the reference of the segment from the email content(remove dynamic content based on the segment), Smart lists, smart list of email programs. Recently Marketo blocked changes in the smart list of an email program once it is approved/sent. So I am unable to remove the reference of the segment from the smart list of these email programs. I couldn't find any way around in the community for this, Is there any other way, except to delete the whole email program? Thanks! Ash

raiashutosh · ‎12-12-2022

Looking for Marketo experienced professionals in India, 3-5 years of hands-on Marketo experience required. This is a great opportunity for a specialist looking to move up a notch. Apply below: https://www.linkedin.com/jobs/view/3389849663

raiashutosh · ‎02-12-2022

Thanks, @SanfordWhiteman ! I got it now.

raiashutosh · ‎02-07-2022

Hi @SanfordWhiteman , I have encoded the curly apostrophe in the subject line (=?UTF-8?Q?=F0=9F=99=8C NEW! Master=E2=80=99s in Information Technology?=) attached a screenshot of the preview also. Still, I can see the same output in Gmail mobile I also tried removing the apostrophe altogether. Thanks!

raiashutosh · ‎02-03-2022

Hi Guys, I used an emoji in our subject line, using Q-code (after reading Stanford's blog). The emoji is rendering properly in all email clients, however, in Gmail mobile, it is adding extra space in the subject line. See the below example: I am using the below code in the subject line =?UTF-8?Q?=F0=9F=99=8C?= NEW! Master's in Information Technology Anyone has experienced this before? please let me know a way aound.

raiashutosh · ‎12-05-2021

Hi All, We have sent out SMS campaigns and been tracking the conversion in Marketo but I am not sure how to attribute success to SMS. This is how we are attributing success to the SMS program: Trigger: Any action taken within 3 days of SMS Sent Filters: 1. Received the SMS within 3 days 2. Not Clicked any Email within 3 days (this filter to remove those instances where the user clicked an email and also got the SMS so we do not attribute this action to two programs). In the above filter, I am checking if the user has received the SMS no matter if the link was clicked or not. I believe if someone gets an SMS, they may not click on the link (we use bitly link) in SMS, they can just go to the brand website or app and check it out. I gave a lot of thought to how to track the performance of SMSs and the best I could come up with was to remove clicks on any email within the tracking period. Should we track the conversion for more than three days? Is there any standard practice you guys follow? Please share any best practices you guys follow or you have anything to add to this. Thanks! Ashutosh Rai Marketing Automation Specialist #sms #attribution #MUG #KPI #tracking

raiashutosh · ‎09-30-2021

@chriskowalczyk9 Along with Email Invalid, you can create a list of leads who have continuously soft bounced in the last 3 months. Email is soft bounced if the lead has a full inbox to they are not active for a long time, these are good reasons to categorize them as unwanted.

raiashutosh · ‎09-27-2021

@LucasMachado The smart list will also give users who got emails delivered but didn't open them. I think using an Email Opened filter instead of Email Delivered will be better. It'll make sure they have opened all emails they received but didn't click. @mizzougrad

raiashutosh · ‎09-27-2021

@LucasMachado This is very interesting, I believe this data will become more insightful if we can have no. of opens in the smart least, like if some has opened at least 4-5 emails and didn't click in any of them.

raiashutosh · ‎09-21-2021

Thanks @LucasMachado !!

raiashutosh · ‎09-21-2021

Hi Guys, We have a list of client data (list with their lead.id) and want to update a custom field of these clients. I learned that we cannot import a file with just lead.id to update the data fields. However, we can create an API call to update the existing record with lead.id. can some please share a sample API call for this? Thanks! Ashutosh Rai

raiashutosh · ‎09-14-2021

Hi @Julz_James I am using the litmus tracking code in our email for further analysis. I am facing the same issue while adding the litmus code in the emails. The code has to be added in the <body> tag of the email, however, if I add the email script token in one of the modules of my email template the Marketo editor strips of all the <style> tag and the code doesn't work. The code works only if I add the code just above the </body> tag using the edit code option but it is possible only when there is no dynamic content in the email. Is there any way where I can use the dynamic content and also use the email script token?

raiashutosh · ‎09-14-2021

@SanfordWhiteman Just adding the <img> tag will only give of open leaving out important metrics, If we add the litmus tracking in the module, Marketo parsed the HTML and stripped of all the litmus tracking keeping just the <img> tag which affects the tracking in litmus.

raiashutosh · ‎08-25-2021

Content edited by moderator with corrections. Hi, I tried the email script token, it seems the code only works if added just above the </body> tag, which is only possible if you email doesn't have any dynamic content.

raiashutosh · ‎08-25-2021

Content edited by moderator with corrections. the code works if you use email script token for the litmus tracking. P.S. it only works if you don't have any dynamic content in your email

raiashutosh · ‎08-24-2021

Hi @Vinay_Kumar Thanks for your suggestion, yes around 505 of them were Yahoo. We're still investigating, I am looking into details to find if all those soft bounces were old leads and at which stage they are, in our journey. Strangely, the soft bounce numbers have gone back to normal in our last emails. We were using tokens in the header of our email(banner img, banner links), just to check, this time replaced the tokens with content and the soft bounce numbers are back to normal. We were planning to suspend those soft bounces, but the email got delivered to them in our recent send. I'll update here as soon as we come to a conclusion. Thanks! Ashutosh Rai

raiashutosh · ‎08-24-2021

Thanks a lot! this is very helpful.

raiashutosh · ‎08-18-2021

Hi, I have faced a similar issue, it happens when the changes are approved after the messages are queued. In my case, I had enabled the recipient time zone and head start option in a campaign and scheduled the email, however, the changes were made a couple of hours later. This is something to make note of. -Ashutosh

raiashutosh · ‎08-17-2021

I've further investigated this issue, the sudden increase in the soft bounce has occurred post 9th August. Also, the majority of the soft bounce is of Category 4. Another finding is that almost 50% of the soft bounce category 4 ids are yahoo.com. Is there been any change in the algorithm of Yahoo recently. Thanks! Ashutosh Rai

raiashutosh · ‎08-17-2021

Hi @Vinay_Kumar Thanks for helping with the reasons, I am looking for these reasons associated with the individual leads so that I can understand the most common reason. The second filter in your example seems to be a custom filter, can you share if it can give the reasons of soft bounce or atleast the bounce code. Thanks! Ashutosh

raiashutosh · ‎08-16-2021

@Balkar_Singh I got this from an article on Marketo resources, these codes are default system codes. The email invalid cause field only gives the reasons for hard bounces. I am looking to find the reason for the soft bounce so that I can take some action to avoid this in the future. The alternative way you suggested seems interesting can you please explain, i have already used the email bounced soft filter to get all the soft bounce emails. Thanks! Ashutosh Rai

raiashutosh · ‎08-16-2021

Hi Guys, We are facing a soft bounce issue in our recent email sends. Our deliverability has dropped from 98% to 91% in the last two weeks. I am yet to find a cause of this issue, I can rule out the below reasons: Covid situation - As it was fine till the last 2-3 weeks Audience Persona - We haven't change the criteria of the target audience Audience Volume - There isn't a sudden change in the sending volume. I also tried creating the Smart campaign with the filter: Email bounce soft, created a new view and added the fields - Email Invalid Cause, Email Suspended Cause, but they were all were empty. I stumbled upon an article that explains all the reasons corresponding to all the bounce codes >> https://nation.marketo.com/t5/product-discussions/summary-bounce-codes-reasons/td-p/131427 If I can find a way to find at least the bounce code corresponding to the individual lead then it will be easy to identify the cause of the sudden decrease in deliverability. However, we realized that the deliverability has dropped since I started using tokens in our email header, this is just an observation. I am planning to send an email without the tokens to actually prove my hypothesis. Anyways, if you guys have any ideas or you faced a similar issue please share the solution. Thanks! Ashutosh Rai

raiashutosh · ‎08-16-2021

Hi @michellechopin We are facing the same soft bounce issue in our recent email sends. Our deliverability has dropped from 98% to 91% in the last two weeks. I am yet to find a cause of this issue, as it isn't the Covid situation, we haven't change the criteria of the target audience, there isn't a sudden change in the sending volume. I also tried creating the Smart campaign and all the reasons fields were empty. I stumbled upon a article which explains all the reason corresponding to all the bounce codes >> https://nation.marketo.com/t5/product-discussions/summary-bounce-codes-reasons/td-p/131427 Can you share the fields of the detailed deliverability report you received from the Succes Manager? I am curious if it has any reason field. However, we realized that the deliverability has dropped since I started using tokens in our email header, this is just an observation. I am planning to send an email without the tokens to actually prove my hypothesis. Anyways, it has been a year since your last comment, did you find any particular reason or a solution for this issue, it will be really helpful if you can share it here. Thanks! Ashutosh Rai

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