Hi Guys, We are facing a soft bounce issue in our recent email sends. Our deliverability has dropped from 98% to 91% in the last two weeks. I am yet to find a cause of this issue, I can rule out the below reasons: Covid situation - As it was fine till the last 2-3 weeks Audience Persona - We haven't change the criteria of the target audience Audience Volume - There isn't a sudden change in the sending volume. I also tried creating the Smart campaign with the filter: Email bounce soft, created a new view and added the fields - Email Invalid Cause, Email Suspended Cause, but they were all were empty. I stumbled upon an article that explains all the reasons corresponding to all the bounce codes >> https://nation.marketo.com/t5/product-discussions/summary-bounce-codes-reasons/td-p/131427
If I can find a way to find at least the bounce code corresponding to the individual lead then it will be easy to identify the cause of the sudden decrease in deliverability. However, we realized that the deliverability has dropped since I started using tokens in our email header, this is just an observation. I am planning to send an email without the tokens to actually prove my hypothesis. Anyways, if you guys have any ideas or you faced a similar issue please share the solution.
Thanks! Ashutosh Rai
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