Hello Marketo Nation!
Hoping someone can provide some guidance on the following situation - thank you in advance!
Our leads begin in Marketo and flow over into Dynamics 365 (Marketo record says Microsoft Type: Lead). Once that lead is qualified and promoted to a Contact, the original CRM lead record gets deactivated as the new CRM contact record is created. This new contact syncs to Marketo and creates an entirely new record, despite having the same email address (Marketo record says Microsoft Type: Contact).
Essentially, we now have duplicate records for every lead who has been qualified and promoted from Lead to Contact. Since they've synced to D365, we cannot merge these duplicates.
How have other D365 users overcome this issue?
One solution discussed internally was to match records on email address, not unique Marketo ID. Is that even possible?
I found a 2015 post related to this (but for Salesforce) - however the poster never responded to the questions from the Marketo rep...
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