We recently sent out a Marketing newsletter that had a lower deliverability than we normally see. It wasn't massively down but normally we have a deliverability of 99% but this send we had a deliverability of 97.5%. I've been doing some digging and it looks like half of the emails that should have received the emails but didn't are yahoo.co.uk email addresses. Has anyone experienced any issues with sending to this email client before? If so did you find out what caused it?
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We have been doing some reporting and have noticed that we've had a high proportion of people 3,000k plus who have opened 11 of our emails but not clicked on any single one. I am doing some research into email best practice to see if we are missing something. But I'm also researching into if there's a different reason we have a high proportion of people opening but not clicking (if it was just one email I'd understand but opening 11 emails and not clicking on any is a bit baffling).
We suspect maybe those people's email servers may be blocking our tracking, or perhaps they're email providers are opening the emails for them. We're not sure really hence the research. I just wondered if anyone else came across this problem before and found any answers? Or could guide me to where might have answers?
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