Shall I click this button (marked yellow)to refresh the number of qualified people ?   ... View more

If what I thought above is correct, it's same like...the visitor enters the site, accept the cookie and a unique lead ID is generated. When he filled out the form, the lead ID is associated with the email address so that we can know who is this lead. When a form is posted containing a currently anonymous (unassociated)   _mkto_trk   session cookie and an Email Address, Marketo either attaches the anonymous activities to an existing known lead having that Email Address attaches the anonymous activities to a new known lead having that Email Address My confusion is how Marketo use the data , mkto_trk   session cookie and an Email Address to associate the previous anonymous web visit behavior if the lead didn't click the tracked email link to the website. We will not know the email address associated with these anonymous web activites.  For example, If I didn't click any email tracked link , instead I come to the website via google search. I visited the website for a couple of times, one day I filled out the form and if Marketo can associate my email address with my previous anonymous web activities.  ... View more

Re: How Marketo identify and merge the database with page visit behavior Sorry I don’t know this. If a visitor fills out a form, there is a value cookie generated and Marketo can associate that value cookie with the mkto_trk generated by anonymous session. However, when a person visits the website, how Marketo know which email address does he use, is he source a person’s email address by other platform he logged in before ? Marketo won't know anything about a person's identity unless they (1) click a tracked Marketo link, (2) submit a Marketo form, or (3) use one of those alternative API-based methods I mentioned above (but you shouldn't consider the API methods to be relevant if you aren't developing code).   If you send a link using some 3rd-party service and include the email address in the URL (say the query string has   ?email=sandy@example.com) then you can use that data to in turn fill out a form, and even submit a hidden, filled-out form without showing anything to the user. But it's still the form submission that gives Marketo the 2 pieces of data they need to associate. The email address may have originally come in via the URL, but that doesn't mean anything natively to Marketo. It's the form that tells Marketo "this value should be posted to the system   Email Address   field."   But it's still the form submission that gives Marketo the 2 pieces of data they need to associate. → Are 2 pieces of data is email address and Munchkin code ?  If what I thought above is correct, it's same like...the visitor enters the site, accept the cookie and a unique lead ID is generated. When he filled out the form, the lead ID is associated with the email address so that we can know who is this lead.  You can also, to some extent, use Marketo pURLs to associate leads with Munchkin sessions. But that's a whole other complex area and I think it would be a distraction if you're just starting out. ... View more

Re: How Marketo identify and merge the database with page visit behavior   If Y sir are in our Marketo ( we imported him to the Marketo a while ago), afterwards, when he clicked our email sent by Marketo, "the  mkt_tok will include his email address" and when his visit our website embedded with Munchkin code, we used the "email address" to map the leads in our database. Can I think like this ?  I am not able to totally understand the relationships between mkt_tok , Munchkin cookie, and lead in our database. Could you elaborate on this more ? The   mkt_tok   doesn't actually   include   the email address —  it's a lookup key, and it corresponds more to a lead's   ID   than to a lead's   Email Address.   You can think of the   mkt_tok   as a randomly generated entry in a table, a table in which the other columns are lead ID and the specific mailing (email asset + send) for which it was generated.   This diagram is a useful (though purposely simplified) way of picturing it:   So each   mkt_tok   can be   cross-referenced,   within the Marketo infrastructure, to determine the original lead ID for which it was generated.   When the Marketo server sees a   mkt_tok   (query param) together with a _mkto_trk   (Munchkin cookie), it can use the   mkt_tok   to determine what lead should then be associated with the cookie.   Can I see lead ID as Client ID in Google analytics ?  (when a visitor first time enter website with GA tracking code, the website will send cookie and it has a unique Client ID) If it's right. It means Marketo use the mkt_tok to associate the email address with the lead ID in munchkin code ? And once it's merged, we can use the lead ID to track the subsequent web activities.  ... View more

I want to say , thank you super much !! I tried to search the answers on online and viewed hundreds of pieces of content but could not find the answers. However, what you replied made me clearer and I am really excited to figure it out.  Allow me to ask more questions to truly understand. Sorry I am not a technical guy so I have to try to use my way to explain and understand. If I tried to research the logic of each cookie, it's gonna to have more and more questions….   It depends on how the lead comes to your website. If the lead follows a   tracked link   in a Marketo email (links are tracked by default), the link will include a special unique   mkt_tok   query parameter. If Munchkin, Marketo's analytics module, is running on your website, then the   mkt_tok   will be used to   associate   the Munchkin cookie with the lead in your database. Both previous and subsequent web activities will then be found in the lead's Activity Log.  →If Y sir are in our Marketo ( we imported him to the Marketo a while ago), afterwards, when he clicked our email sent by Marketo, "the  mkt_tok will include his email address" and when his visit our website embedded with Munchkin code, we used the "email address" to map the leads in our database. Can I think like this ?  I am not able to totally understand the relationships between mkt_tok , Munchkin cookie, and lead in our database. Could you elaborate on this more ?    one more question: How about filling out a form, If Y sir fills out a form the website with Munchin code, can we associate him with his web visit behavior ? If the link is not tracked, but it has been specially constructed (again inside Marketo, via Velocity token or other special URL construction) to attach the same unique   mkt_tok   query param, then the cookie will also be associated →I think if I can understand how above logic works, then I can understand what you mean here. It's like we use mkt_tok parameter to make Munchkin cookie associate the leads in our database.  Should the link must be something like email ? Is it possible we can identity a web visit via a social media post with the link append mkt_tok ? If the person merely arrives on your page, but doesn't identify themselves via form fillout nor have that very special   mkt_tok, then Munchkin would have no way of knowing who they are — so the session remains anonymous.   The second scenario is when visitor first time enter our website and Marketo will create an anonymous activity and when this visitor fill out a Marketo form. This visitor would be merged to a known person in Marketo. I want to know how Marketo identify it? Is it done by sourcing the IP address to match between web visit and form info.  The IP address is never used. Remember, tens of thousands of people can share the same IP address!   The Munchkin tracking cookie (_mkto_trk) is used to maintain the anonymous session. Whenever someone fills out a Marketo form, the value cookie is automatically posted to Marketo in a hidden field.  This allows Marketo to associate formerly anonymous activities with the new or existing lead identified by   Email Address. →Sorry I don’t know this. If a visitor fills out a form, there is a value cookie generated and Marketo can associate that value cookie with the mkto_trk generated by anonymous session. However, when a person visits the website, how Marketo know which email address does he use, is he source a person’s email address by other platform he logged in before ? ... View more

Sorry one more questions.  If I go back to view this page... https://docs.marketo.com/display/public/DOCS/Understanding+Anonymous+Activity+and+People   An anonymous activity is merged into a new or existing person when someone: As you mentioned, we will use Munchkin cookie generated by web visit to associate the code below right ?  Clicks a   link in a Marketo email. →Using Munchkin code ( _mkto_tok ) Fills out a Marketo   Form. →Using Munchkin code  Uses Marketo's SOAP   or Munchkin   API (for developers) to associate an anonymous person with a known record.How about this one ? Could you provide an example to explain how it works? ... View more