Level 4 - Champion Alumni
Joined the community 14-10-2020
Level 4 - Champion Alumni
Washington
Director, Marketing Ops & Tech
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@Katja_Keesom- When I was in consulting I had a number of clients with an internal seedlist who would frequently meet communication limits. We setup a separate send campaign for th...
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Hey Alexis, I think this docs article actually does a great job of explaining period costs:https://docs.marketo.com/display/public/DOCS/Understanding+Period+Costs In short, it rea...
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We also use GoToWebinar for all of our "regular" prospect webinars as well as a recurring series. I've seen lots of people attempt workarounds with various tools for recurring webi...
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I believe that this incorrect (at least based on my testing). When using multiple values with a "not contains" constraint they function as ands. I find it helpful to say "can not c...
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Hey can you share what smart list filter logic you are using on the campaign? EG what does this section look like
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Hey Tori - Little late, but I want to say we definitely started to see a bit of a drop in Click to Open rates towards the back half of last year, nothing major, but a little dip fo...
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Its been a bit, but I wanted to second this recommendation. I think its always best to align the whole database to one standard. If you implement a new model, and not everyone is u...
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Marketo - in terms of contracting calls people "contact records"but in terms of everything else - they are people. If your database is synced to Salesforce you are able to see if t...
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In our use case we are ok with the ID being the display value, mostly we want to be able to capture this info in Marketo, and sync it back to Salesforce. My understanding is the fo...
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