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We created a custom score field called Explicit in our instance by going into Admin > Field Management > New Custom Field.
Thanks Josh - I searched the community before posting but must not have found that particular thread. I didn't have high hopes for using a Marketo form. Do you have any recommendations/systems that you've used?
We are trying to use a Marketo form to capture an online order - something totally new for our company. Has anyone created a Marketo form to capture credit card information and a signature or integrated with any outside software for credit card payments or e-signature software?
We put a big emphasis on our database health and making sure that all lists are clean and accurate. We're a year into our implementation so looking at the different ways we can optimize all the Marketo features: dynamic content, segmentation, etc.
Absolutely - let me know what questions you have and I'll be more than happy to help.
We consulted with Sirius Decisions and adopted their "model" for lack of a better word. We did a lot of leg work to determine what factors we wanted to score on and how they should be weighted to fit our business model. The main difference between Marketo's scoring best practices and Sirius Decisi...